Tea Market
Tea Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, Packaging, Distribution Channel: Global Opportunity and Industry Forecast (2024-2030)
Report ID:
1084
Industry:
FMCG
Published on:
Oct 2025
Tea Market Summary
Tea Market size was valued at USD 26.8 Billion in 2024 and is Expected grow to USD 37.39 Billion by 2030, growing at a CAGR of 5.7 % during the forecast period (2024-2030).
Tea Industry Trends and Analytical Insights -
Asia Pacific Tea Market was the largest revenue generating region market in year 2024, with market share accounted for 36.40 %.
In 2024, By Product Type, Black Tea dominated the Tea Market, accounted for 39.7 % market shares.
Leading Key players for Tea Market in 2024 was Unilever, Tata Consumer Products, Associated British Foods, ITO EN, Nestlé and Yorkshire Tea.
Tea Market Size & Forecast
Market Size 2024: USD 26.8 Billion
Projected Market Size 2030: USD 37.39 Billion
CAGR (2024-2030): 5.7%
Asia Pacific: Dominating market in 2024
Tea Market Overview
The Global Tea Market in 2024 was very growthful, mainly owing to the changes in consumer preferences and the spread of various product forms. Global tea industry consumption had reached more than 6.7 million metric tons. China and India were the top consumers and producers of tea, as they jointly accounted more than 55% of the total tea market production. China held the largest producer and consumer with more than 2.7 million tons, while India comes next with around 1.2 million tons, indicating that Asia was the growing region not only in the supply but also in the demand of tea industry.
The move to wellness and premiumization had a major factor in the tea market for popularity of green, herbal, and fruit-infused teas, which accounted for almost 35% of global revenue. Online retailing and direct-to-consumer channels increased by 12% year-on-year, indicating a change in the buying habits of urban consumers. Brands were also becoming eco-friendlier by using biodegradable packaging and sourcing their products ethically, which are some of the most important factors for consumers in the main markets.
By 2024 had a considerable increase in the popularity of RTD (ready-to-drink) teas in tea market, which accounted for more than 25% of the global total beverage innovation launches. The demand for these products in tea industry was growing in the two regions of the world, namely North America and East Asia, where a youth demographic characterized by a preference for convenience and functional hydration was prevailing. Additionally, the tea market transition to being eco-friendly and sustainable in the long route was signified by the rise in the investment in organic tea-growing and the establishment of carbon-neutral production facilities.
This extensive analysis by Jadhavar Business Intelligence Pvt Ltd provides consumers with a complete and actionable picture of the Global Tea Market, including market size, share, trends, and growth estimates from 2024 to 2030. It provides a complete overview of important locations and countries by Product Type, Packaging, and Distribution Channels. Clients receive comprehensive market dynamics, business tool analysis (PORTER and PESTLE), a Technology roadmap, and regulatory updates. The study also includes country-specific projections, competitive benchmarking, Company profiles, and M&A activity, all of which aid in strategic planning, market entry analysis, and competitor positioning in Tea Industry.
Tea Market Dynamics
By 2024 the Tea Market experienced significant growth which was largely influenced by product innovation, premiumization, and consumption based on sustainability. More than 45% of consumers globally were opting for organic or ethically sourced teas, which was a clear indication of increased environmental and social awareness in tea industry. The rise in online sales of tea which has been a nearly 15% year-on-year increase has allowed consumers from different parts of the world to have access to specialty and artisanal blends. The development of café culture and the spread of boutique tea salons in the middle of the cities had brought the experiential consumption to the forefront, mainly among the younger demographics. Moreover, the global trend towards low-caffeine and functional beverages had made tea a leading choice of beverage to replace carbonated and high-sugar drinks in both mature and emerging economies.
The Tea Market in 2024 faced challenges slowing from volatile raw material prices, climate-induced yield fluctuations, and rising production costs across major producing nations such as India, China, and Kenya. Unstable rainfalls had caused the decrease of tea yields in important tea-growing regions by almost 8%, which has led to a less stable supply. Besides this, the roasting competition with coffee and functional beverages has led the growth of developed tea market to slow down. The smallholder farms which were not fully mechanized and the localities that suffer from a lack of labor and depend on exports have become the places where the global tea value chain was less profitable and less sustainable.
By 2024, the Tea Industry experienced significant starts to diversify its products, extend its digital retail, and innovate with health-focus. Premium and organic tea were estimated to increase their sales by more than 10% each year, mainly thanks to the appeal of these kinds of beverages among the consumers. The RTD and health-supporting teas which are also one of the fastest-growing market segments were being redefined by the addition of botanicals and adaptogens to the products. That was not all brands in tea industry were becoming more different and competitive in the long run owing to their global investments in sustainable sourcing, smart packaging, and carbon-neutral production.
Tea Market Segment Analysis
The Tea Market is segmented into Product Type, Packaging and Distribution Channels.
By Product Type
Based on Product Type segment the Tea Market is segmented into Green Tea, Black Tea, Oolong Tea and Others. Black Tea has the largest market share of Tea Market, accounted for 39.7% in 2024. This dominance was driven by a capital of wide-reaching availability, heavy export volumes from India, Kenya, and Sri Lanka as well as a big range of products going from simple traditional loose-leaf to luxurious flavoured blends. On top of that, the price of black tea, its strong flavor profile, and the fact that it contains a lot of caffeine were the main reasons for its continuous popularity all over the world which is shared between retail and foodservice channels.
By Packaging
Based on Packaging segment the Tea Market is segmented into Plastic Containers, Loose Tea, Paperboards, Aluminum Tins, Tea Bags and Others. Tea Bags has the largest market share of Tea Market, accounted for 40% in 2024. This dominance was driven escalating consumer demand for convenience, hygiene, and segment control these being the main causes of the changed consumption patterns in the modern world in tea market. Tea bags are quite easy to use, give a standard flavor, and can be taken anywhere, thus making them the most liked products by city and on-the-go consumers. Leading brands were always coming up with new ideas for biodegradable and pyramid-shaped tea bags, thus turning them into eco-friendlier and better-quality-for-the-brewing-process products, which in turn, supports the dominance of this format in the worldwide tea market.
Tea Market Region Analysis
Asia Pacific Tea market was the dominated the global tea market in 2024 accounted for 36.40% of the total consumption. This dominance was driven by the huge populations of China and India, their cultural sympathy for tea, and the well-established production and distribution networks. To this effect, China consumed more than 2.7 million metric tons and India around 1.2 million metric tons, thus, pushing the region to the lead of the global tea market. Europe Tea Market and North America Tea Market were two of the biggest tea markets globally, and through specialty and premium teas, they experienced steady growth. Africa Tea Market on the other hand, with Kenya and Sri Lanka leading and still a major export hub. The consumption of Tea in Latin America and the Middle East was slowly but surely increasing as a result of health awareness and urbanization.
Tea Market Competitive Analysis:
Unilever was the dominated Global Tea Market player in 2024. The main factors behind its dominance were the comprehensive brand portfolio featuring Lipton, PG Tips, and Brooke Bond and the firm position in both advanced and developing tea markets. Its continuous volume growth and wide distribution network were the main reasons for its leadership. Tata Consumer Products was in the second position and was mainly powered by Tata Tea and Tetley. The company recorded a strong volume growth in India. Associated British Foods through Twinings, and ITO EN in Japan were very stable and strong in their local markets. Meanwhile, Nestlé, Starbucks, The Hain Celestial Group, and Dilmah Ceylon Tea concentrated on the production of premium, specialty, and functional teas. At the same time, Tenfu, Akbar Brothers, R.C. Bigelow, DAVIDsTEA, Chagee, Barry’s Tea, and Teekanne/Wissotzky were consolidating their positions in the niche and local markets. The tea market was primarily driven by innovation, premiumization, and the uncapping of consumer preferences.
Tea Market Scope:
Key Players –
Tata Consumer Products
Associated British Foods
Nestlé
Yorkshire Tea
Dilmah Ceylon Tea Company
Tenfu / Ten Fu Group
Akbar Brothers
R.C. Bigelow
DAVIDsTEA
Chagee
Barry’s Tea
Teekanne / Wissotzky
Frequently Ask Questions –
1) Who are the major Key players of Tea Market?
Ans - The Major Key players of Tea Market Are Unilever, Tata Consumer Products, Associated British Foods, ITO EN, Nestlé and Dilmah Ceylon Tea Company.
2) Which Region accounted highest share of the Tea Market in 2024?
Ans – Asia Pacific region accounted highest share of the Tea Market.
3) What was the market size of Tea Market in 2024?
Ans – In 2024, market size of the Tea Market is USD 26.8 Billion.
4) Which Segment is expected to lead the market during forecast period?
Ans - Product Type Segment was the top segment holds the largest share in Tea Market during forecast period.
5) What will be the market size of Tea Market in 2030?
Ans - The market size of Tea Market in 2030 will be USD 37.39 Billion.