Indian Footwear Market Overview:

India is the second largest footwear producer in the world, representing 13% of global footwear production and 2.2% of global exports. Comparing the production of footwear in key emerging markets India produces 2,209 million units, while China produces 14,200 million. Vietnam produces 770 million units a year, compared to 900 million in Brazil. The market growth is attributed to the growing urbanisation and industrialisation, and rising demand for formal, casual, athletic and fashion shoes. Additionally, the increasing globalisation have made some famous shoe brands to open their branches all over the country. India being a country of growing population, adds to a very attractive market for the footwear suppliers. Growing disposable incomes and access to different types of footwear products from leading global brands should also drive the Indian market for footwear in the aforementioned forecast period. The availability of low-cost raw materials and labour makes India an ideal location for footwear producers. Also, changing consumer choices and developing lifestyles in India are expected to impact footwear sales in the country during the forecast period and beyond.

Indian Footwear Market Dynamics:

Multiple significant factors impact the footwear market in India. Rapid development and changing lifestyles are driving up demand for stylish and varied footwear options, while rising disposable incomes are enabling customers to spend more on branded and higher-quality footwear. E-commerce's growth has increased sales by bringing footwear closer to people, especially in far-flung places. Additionally, the need for fashionable and trendy footwear is being driven by a significant, younger population as well as exposure to global fashion trends. Government programs such as 'Make in India' are encouraging homegrown manufacturing, and the growth of organised retail and the establishment of stores for exclusive brands are increasing the number of footwear options available to consumers. The growing popularity of the Indian footwear market is being driven by these reasons considered together.

The footwear industry is classified as green and does not produce any pollutants.  Although it is a dry industry, there is no waste or effluent outflow.  In addition, noise pollution is essentially non-existent. Compared to other industries like automotive, refining, electronics, etc., the amount of land needed to establish a footwear production plant is extremely minimal.  All a SME startup needs to begin production is a 20 × 20 square metre set. Operations are simple to start and skill.  Within six months of approval, footwear units in the SME category can begin operations, including training employees, which usually takes only six to eight weeks. Chinese footwear is more affordable and offers a greater selection of products, consumers choose it over domestically made items. 63% of all Indian footwear imports come from China, and throughout the past five years, imports have grown by 295%. Additionally, the majority of these footwear items are offered for sale in the unorganised retail sector without the addition of VAT or excise, which results in a large loss for the government and the possible loss of over 214,000 employments in the domestic sector.

Indian Footwear Market Segment Analysis:

The Market is divided into various segment such as Product type, Material, Distribution Channel and End User. 

By Material Type

Based on Material Type segment, the leather footwear segment dominated the Indian Footwear Market with 70% of total sales in 2024. Leather continues to be the most popular material for Indian footwear due to its comfort, durability, and elegant appearance. Leather shoes are still very popular, especially among fashionistas and working professionals, regardless of whether they are formal, sandals, boots, or casual footwear. The material is at the top of both men's and women's lists because of its adaptability and capacity to offer years of comfort. In formal and business attire, leather shoes are considered a sign of sophistication and elegance. Growing disposable income and concerns about durable and high-quality products have made consumers more willing to spend money on premium leather shoes. With the non-leather market becoming an effective competitor a major shift is taking place. With a budget of 1700 Cr, the Indian government launched the Indian Footwear and Leather Development Programme (IFLDP) with the goal of reaching a $47 billion turnover by 2030.

By End User

Based on End User Segment, the market is sub-segmented into Men, Women and Children. The women's footwear segment dominated the Indian market with a share of 42.12% in 2024 and expected to maintain its dominance until 2030. Numerous styles, including flats, heels, sandals, boots, and trainers, are available in this market. It is motivated by aesthetic preferences and fashion trends that satisfy a range of customer demands. The goal of the children's foot care industry is to provide footwear that is age-appropriate, comfortable, and long-lasting. Both boys and girls like athletic shoes and trainers because they provide support and utility.

Indian Footwear Market Regional Analysis:

South India is dominating in Indian Footwear Market. Its ability to maintain a leading position in the Indian footwear market is a result of the existence of important footwear production facilities in this area.  Sales of footwear are increasing in this region thanks to a combination of shifting customer preferences and greater fitness awareness.  Chennai and Ambur are the two largest shoe-producing cities in Tamil Nadu, a South Indian state that leads the area in footwear production. In the Forecast period, North India is expected to become the Indian footwear market's fastest-growing area. The region's growing population density and rising disposable income are the main drivers of market expansion. According to projections, Delhi will be the most profitable city in this region for Indian shoe manufacturers. Delhi is one of the most important footwear markets in North India because of its well-developed retail infrastructure.

Indian Footwear Market Scope:

Key Players –

·       Bata India

·       Relaxo Footwears

·       Metro Brands

·       Campus Activewear

·       Red Tape (Mirza International)

·       Woodland

·       Liberty Shoes

·       Paragon Footwear

·       Lakhani Footwear

·       VKC Pride

·       Nike India

·       Adidas India

·       Puma India

·       Reebok India

·       Skechers India

Frequently Ask Questions –

1)    What are the current trends in the Indian footwear Market?

Ans - Sustainable/eco-friendly materials, D2C brands and personalized sizing, Sneakers & athleisure boom, Expansion in Tier II and III cities, Digital marketing and influencer-led campaigns

2)    What is the export Potential of Indian Footwear?

Ans - India exports over USD 2 billion worth of footwear annually, with high potential for growth in leather and synthetic product segment.

3)    Is there any government support for the Footwear industry in India?

Ans - Yes, under FDI policies, PLI schemes, and programs like Indian Footwear and Leather Development Programme (IFLDP) to support modernization, skill training, and exports.

4)    Which brands Dominate the Indian Footwear Market?

Ans - Indian: Bata India, Relaxo, Liberty, Campus, VKC, Paragon

5)    How is e – commerce impacting the footwear market in India?

Ans - Online platforms like Flipkart, Amazon, Myntra, Ajio, and brand-owned sites have boosted reach. Digital channels contribute around 25-30% of total footwear sales.