Power Rental Market
Power Rental Market Size, Share, Competitive Landscape and Trend Analysis Report by Power Rating, Fuel Type, Application and End User: Global Opportunity and Industry Forecast (2025-2030)
Report ID:
1109
Industry:
Energy & Power
Published on:
Dec 2025
Power Rental Market Summary
Global Power Rental Market was a value of USD 13.65Bn in 2024 and expected it to hit USD 20.76 Bn by 2030, with a CAGR of 7.3% % during (2025-2030).
Power Rental Industry Trends and Analytical Insights -
Asia pacific Power Rental Market was the largest revenue generating region market in year 2024, with market share accounted for 40.9%.
In 2024, By Power Rating, 75-375 kVA dominated the Power Rental Market, accounted for 45% market shares.
Leading Key players for Power Rental Market in 2024 was Aggreko plc, Caterpillar Inc., United Rentals, Inc. (including Sunbelt Rentals), Ashtead Group plc (Sunbelt Rentals) and Herc Rentals, Inc..
Market Size & Forecast
Market Size 2024: USD 13.65 Billion
Projected Market Size 2030: USD 20.76 Billion
CAGR (2024-2030): 7.3%
Asia pacific: Dominated market in 2024
Power Rental Market Overview
The Global Power Rental Market shows that the short-term demand was strong for various sectors such as infrastructure, industrial, and emergency power. Most of the fuel-powered systems (approximately 65-70%) were the ones to be found in the active rental fleets because of their higher reliability and quicker deployment. Medium-sized power units (75-375 kVA) were the biggest volume segment thus, they represent the largest share of total rental deployments (over 40%), a situation that was predominantly influenced by construction sites, manufacturing units, and commercial backup power needs. From an application perspective, the use of the power was mainly for standby purposes, thus, it accounts for almost 45% of the rentals which was a direct reflection of the increasing concerns about the reliability of the grid, planned maintenance during which the power is cut, and greater emphasis on business continuity especially in the case of the most important facilities.
Asia-Pacific Power Rental Market was the major global power rental market in 2024. The region's demand was mainly supported by massive construction activities, mining operations, and the industrialization of India, China, and Southeast Asia. The North America Power Rental Market mainly drove by utility outage management, data center backup, and disaster recovery applications. Europe Power Rental Market is in power rentals, where the trend was increasingly towards the use of rentals for the grid reinforcement, renewable integration support, and industrial maintenance shutdowns. The Middle East and Africa Power Rental Market, mostly funded by oil and gas operations and infrastructure projects.
Globally, the combined impact of construction and mining was almost one-third of the total power rental demand, which clearly shows that project-based energy needs had been sustained. Energy consumption in oil & gas facilities accounts for about 15%, mostly in remote and offshore operations in Power Rental Industry. The share of rentals in the events sector and for temporary installations was small but stable and amounts to about 8-10%. On the technology front, conventional diesel was the major contributor while gas-based and hybrid rental solutions together make up close to 25% of new rental contracts in 2024, thus signaling a slow transition to lower-emission and fuel-flexible power solutions in developed markets.
This extensive analysis by Jadhavar Business Intelligence Pvt Ltd provides consumers with a complete and actionable picture of the Global Power Rental Market, including market size, share, trends, and growth estimates from 2024 to 2030. It provides a complete overview of important locations and countries by Power Rating, Fuel Type, Application and End User. Clients receive comprehensive market dynamics, business tool analysis (PORTER and PESTLE), a Technology roadmap, and regulatory updates. The study also includes country-specific projections, competitive benchmarking, Company profiles, and M&A activity, all of which aid in strategic planning, market entry analysis, and competitor positioning in Power Rental Industry.
Power Rental Market Dynamic’s
In 2024, one of the major factors that Power Rental Industry demand was influenced by a continuously flagging local power grid. In addition to this, project power supply was also a strong driving factor for power rental demand. There was a very strong connection between the events of power rental deployment and planned outages, maintenance shutdowns, and emergency backup needs, which accounted for more than 55% of power rental deployment. Infrastructure implementation has rushed due to a number of reasons, which is why the demand for rental power has increased. Temporary installations were on average set up for around 3–9 months within the scope of construction and industrial sites. The number of peak-load management applications has raised to such an extent that they constitute almost 20% of rental utilization. This was because utilities and large industrial users are the ones who want to control energy costs and avoid grid congestion during the hours of peak demand.
The condition of Power Rental Industry has declined in 2024 as a result of growing challenges that include rising fuel and logistics costs. So, in different regions, the price of diesel has become more volatile which has increased the total operating expenses of rental providers by 15–20% on average. Difficulties in meeting stricter environmental and emissions standards led to additional burdens in compliance requirements, especially in Europe and North America, where more than 30% of rental fleets need to be upgraded or retrofitted to meet the new regulations. Besides that, the problem of high capital intensity and pressure on fleet utilization with the average utilization rates fluctuating between 65–70% limit the expansion of the margin of medium-sized and regional rental operators.
The power rental market was faced growing opportunities in 2024 due to the move to cleaner and more flexible power solutions, with gas-based, hybrid, and battery-integrated systems making up almost 30% of new fleet additions globally. Data centers and critical infrastructure have driven a rising demand for short-term high-capacity rentals, with new contracts where the unit was above 750 kVA accounted for more than 20% of the total. Moreover, the adoption of digital fleet management has a significant factor in the rental industry's transformation as remote monitoring and predictive maintenance technologies had implemented by more than 40% of the top rental providers, thus leading to better uptime, fuel efficiency, and contract profitability as well as stronger customer relationships in the long run.
Expert Insight:
The power rental market in 2024 reflects a structurally resilient and execution-driven industry, anchored by project-based demand rather than discretionary spending. Dominance of mid-capacity systems, construction-led end use, and Asia-Pacific regional strength highlights how rental power has become a strategic operational input rather than a stopgap solution. Leading players continue to consolidate advantage through scale, emissions-compliant fleets, and digital fleet intelligence, while OEM-backed and regional specialists accelerate technology adoption and localization. Overall, the market is transitioning from volume-led growth toward service sophistication, fuel flexibility, and long-duration contracts, strengthening its role in global infrastructure and industrial ecosystems.
Power Rental Market Segment Analysis
The Power Rental Market is segmented into Power Rating, Fuel Type, Application and End User.
By Power Rating
Based on Power Rating segment the Power Rental Market is segmented into Below 75 kVA, 75-375 kVA, 375-750 kVA and Above 750 kVA. 75-375 kVA has the largest market share of Power Rental Market, accounted for 45% in 2024. This dominance was driven by broad application in construction sites, manufacturing facilities, utilities, and commercial backup power of the mid-range capacity that offers the best balance between output, fuel efficiency, mobility, and cost. As a result, these was the most preferred units for standby and continuous load operations, which can be done quickly, in parallel, and without giving rise to fuel and logistics costs to a great extent, i.e., large-capacity systems can be efficiently operated.
By End User
Based on End User Segment, the Power Rental Market is segmented into Mining, Construction, Manufacturing, Utility, Events, Oil & Gas and Others. Within the End User segment, Construction Sector appears the dominated sub segment have market share, accounted for 28% in 2024 for Power Rental Market. This dominance driven by continued infrastructure development, fast-tracked project timelines, as well as the temporary nature of power requirements in various construction sites; be it residential, commercial, or industrial. Almost all the consumers of this segment opt for rental power solutions since these can be put into operation very quickly, were adaptable to different stages of the project, and enable one to avoid a high capital expenditure, especially in areas that was going through rapid urbanization, and the expansion of transport, energy, and industrial infrastructures.
Power Rental Market Region Analysis
Asia pacific Power Rental Market was the dominant market in 2024 with a market share accounted for 40.9%. This dominance was driven by expansive infrastructure projects, fast industrialization, and ongoing construction activities in major economies like China Power Rental Market, India Power Rental Market, and Southeast Asia Power Rental Market. The dominance of the region was also supported by factors such as irregular grid supply in developing Power Rental Industry, heavy dependence on temporary power for mining and manufacturing activities, and rising need for backup power in commercial and public infrastructure sectors, which in turn was leading to steady usage of mid-capacity rental power solutions.
North America Power Rental Market was the second-largest regional market after Asia and accounts for roughly one-fourth to one-fifth of the global demand. The major factors attracted the industry in the region was utility outage management, data center backup requirements, and disaster response deployments. Europe Power Rental Market accounted nearly one-fifth of the global demand and was mainly supported by industrial maintenance activities, grid reinforcement, and renewable energy integration. The Middle East & Africa Power Rental Market was contributed nearly one-tenth of the world's demand, primarily driven by oil & gas operations and infrastructure projects. While Latin America Power Rental Market has a smaller share of the market, it was quite stable and amounts to roughly one-twelfth of the global demand, which is mainly supported by mining, construction, and utility-related applications.
Power Rental Market Competitive Analysis
The power rental Industry was largely dominated by a small number of global players due to their size, integrated service offering, and capital intensity, set very high entry barriers in 2024. As a result, top positions were held by companies like Aggreko, Caterpillar (Cat Rental Power), United Rentals, Ashtead (Sunbelt), and Herc Rentals. They combined large, geographically diversified fleets with full-service capabilities (turnkey project delivery, long-term contracts, rapid logistics, and financing options) to achieve this. These winners use their financially strong balance sheets to continually invest in the renewal of their fleets, the production of emissions compliant equipment, and the implementation of digital telematics which in turn allows them to have higher uptime and margin capture on large industrial and utility contracts. Furthermore, their dominance was supported by M&A and strategic account models that secure relationships with major construction, mining, and data-centre customers, thereby making them the preferred suppliers for complex, time-critical power deployments.
A tier below the first tier consists of OEM-led units and regional experts - Atlas Copco, Cummins, APR Energy, Kohler/SDMO, Generac, Wärtsilä, Rolls-Royce/MTU, Himoinsa, Doosan, JCB, Pramac, Altaaqa, Speedy, Al-Faris and Powerica who mainly compete on niche strength, product breadth or regional dominance. OEMs and power-systems groups put their focus on product reliability and engineered solutions for offshore, marine and industrial prime-power needs; at the same time regional players become the local winners of project shares due to their logistics, regulatory knowledge and bespoke service models. Together this group keeps prices competitive, the technology diffusion fast (gas-hybrids, battery integration, remote monitoring) and the market deep enough for large, multi-site rollouts — thus, they were sustaining overall market growth while top players was maintaining their scale advantages.
Power Rental Market Scope:
Power Rental Market Key Players –
Caterpillar Inc.
Ashtead Group plc (Sunbelt Rentals)
Herc Rentals, Inc.
Cummins Inc. (rental power solutions)
Kohler (including SDMO/Kohler-SDMO)
Generac Holdings Inc.
Wärtsilä Corporation
Rolls-Royce Power Systems / MTU Solutions
Himoinsa S.L.
Doosan Portable Power
JCB Power Products
Pramac (Arioli / Pramac rental solutions)
Altaaqa Global Energy Services
Speedy Hire plc
Al-Faris Equipment Rental
Powerica Ltd
Frequently Ask Questions –
1) Who are the major Key players of Power Rental Market?
Ans - The Major Key players of Power Rental Market are Aggreko plc, Caterpillar Inc., United Rentals, Inc. (including Sunbelt Rentals), Ashtead Group plc (Sunbelt Rentals) and Herc Rentals, Inc..
2) Which Region accounted highest share of the Power Rental Market in 2024?
Ans – Asia Pacific region accounted highest share of the Power Rental Market.
3) What was the market size of Power Rental Market in 2024?
Ans – In 2024, market size of the Power Rental Market is USD 13.65 Billion.
4) Which Segment is expected to lead the market during forecast period?
Ans – Power Rating Segment was the top segment holds the largest share in Power Rental Market during forecast period.
5) What will be the market size of Power Rental Market in 2030?
Ans- The market size of Power Rental Market in 2030 will be USD 20.76 Billion.