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Nutraceuticals Dietary Supplements Market

Nutraceuticals Dietary Supplements Market Outlook Size, Share, Competitive Landscape and Trend Analysis Report by Ingredient, Form, Applications: Global Opportunity and Industry Forecast (2024-2030)

Report ID:

1012

Industry:

Food & Beverages

Published on:

June 2025

Nutraceuticals Dietary Supplements Market Summary 

Global Nutraceuticals Dietary Supplements Market had a value of USD 592.4 Billion in 2024 and expected it to hit USD 950.0 Billion by 2030, with a CAGR of 8.2 % per year.

Nutraceuticals Dietary Supplements Industry Trends and Analytical Insights -

  • North America Nutraceuticals Dietary Supplements Market was the largest revenue generating region market in year 2024, with market share accounted for 35.6 %.

  • In 2024, By Product Type, Vitamins & Minerals dominated the Nutraceuticals Dietary Supplements Market, accounted for 38.5% market shares.

  • Leading Key players for Nutraceuticals Dietary Supplements Market in 2024 was Amway Corporation, Herbalife Nutrition Ltd., Nestlé Health Science and Abbott Laboratories.

Market Size & Forecast

  • Market Size 2024: USD 592.4 Billion

  • Projected Market Size 2030: USD 950.0 Billion

  • CAGR (2024-2030): 8.2%

  • North America: Dominating market in 2024

Nutraceuticals Dietary Supplements Market Overview

Nutraceuticals Dietary Supplements Market experienced excellent and continued growth in 2024. The main factors were the desire for preventive health solutions and functional nutrition, which grew considerably over the year. In 2024, about 68% of the adult population globally reported that they took dietary supplements regularly. In terms of consumption volume, vitamins and minerals accounted for almost 40% of the total Nutraceuticals Dietary Supplements Industry. The year went on to show an increased sale of plant-based and probiotic supplements by 22%, which was in line with the consumers' tendency to choose natural and scientific-backed formulations. More than USD 12 billion was invested globally in R&D, which resulted in the creation of numerous innovations for personalized and bioactive nutrient solutions in Nutraceuticals Dietary Supplements Market. The use of advanced delivery systems, for instance, gummies and dissolvable powders, led to the improvement of the user compliance, which was the main reason for the steady category expansion across demographic groups.

Nutraceuticals Dietary Supplements supplement users in North America established a consumer base of over 180 million in 2024. On the other hand, consumption volumes in the Asia Pacific increased by almost 18% year-on-year, with the trend driven by urbanization and the middle class becoming more conscious of their health for Nutraceuticals Dietary Supplements Market. More than 60% of the population aged 40 and above in Europe adopted nutraceuticals in their daily lives, indicating that preventive health among the elderly was became a major trend. Besides, e-commerce supplement sales in Latin America increased by 25%, with the rise attributed to the digital retail expansion, whereas the Middle East got a 15% increase in the demand for herbal and functional blends. The Nutraceuticals Dietary Supplements Industry was also further positioned for deep-rooted growth over time by the growing innovation pipelines, the clinical validation initiatives, and the expanding Omni channel distribution networks.

This extensive analysis by Jadhavar Business Intelligence Pvt Ltd provides consumers with a complete and actionable picture of the Global Nutraceuticals Dietary Supplements Market, including market size, share, trends, and growth estimates from 2024 to 2030. It provides a complete overview of important locations and countries by Product Type, Form, Application and Distribution Channel. Clients receive comprehensive market dynamics, business tool analysis (PORTER and PESTLE), a Technology roadmap, and regulatory updates. The study also includes country-specific projections, competitive benchmarking, Company profiles, and M&A activity, all of which aid in strategic planning, market entry analysis, and competitor positioning in Nutraceuticals Dietary Supplements Industry.

Nutraceuticals Dietary Supplements Market Dynamic’s

In 2024 the Nutraceuticals Dietary Supplements Market faced an uptrend driven by the demand for personalized and scientifically validated nutrition solutions. The usage of digital health and wearable devices allowed more than 120 million consumers globally to monitor their nutrient intake and tailor their supplement regimen, which greatly facilitated the use of personalized formulations in Nutraceuticals Dietary Supplements Industry. The growing trend in fitness and sports participation estimated at over 1.4 billion active consumers worldwide made a significant contribution to the consumption of protein, amino acid, and recovery supplements. Moreover, post-pandemic lifestyle changes resulted in a 27% increase in the sales of immunity-boosting supplements, while clean-label and plant-based innovations accounted for nearly 30% of new product launches in Nutraceuticals Dietary Supplements Industry. Collectively, these elements led to the consolidation of strong Nutraceuticals Dietary Supplements Market dynamics that were technology-driven and health-conscious.

One of the main limiting factors for the Nutraceuticals Dietary Supplements Market in 2024 was the regulatory frameworks that were unstable and product standardization that differed from region to region. The absence of globally uniform labeling and safety regulations not only made it difficult for products to move across borders, but also hampered the trust of consumers. The cost for raw materials, especially for botanicals, had such an impact on the production that it was almost 15% more expensive than the previous year, and as a result, the profit made by the manufacturers was under heavy pressure for Nutraceuticals Dietary Supplements Market. Moreover, saturation of the Nutraceuticals Dietary Supplements Industry in wealthy countries and the increase in the number of fake products had deep-rooted problems that have contributed to giving the companies a hard time to keep their reputation and even maintain sustainable market growth. It was estimated that the circulation of fake supplement products was responsible for 10% of global supplement sales.

The Nutraceuticals Dietary Supplements Market in 2024 had prominent opportunities, especially in the areas of personalized nutrition, digital health integration, and sustainable ingredient sourcing. With advancements such as AI-powered dietary assessment tools and DNA-based supplement formulations, the Nutraceuticals Dietary Supplements Market attracted new consumers globally who are looking for precision wellness solutions - the number of users crossed the 25 million mark. The rate of uptake of premium products was facilitated by the development in areas such as plant-based proteins, functional gummies, and bioactive delivery systems. Co-action between nutraceutical brands and pharmaceutical companies not only made products more credible but also facilitated outreach into new research-driven Nutraceuticals Dietary Supplements industry globally.

Nutraceuticals Dietary Supplements Market Segment Analysis

The Nutraceuticals Dietary Supplements Market is segmented into Product Type, Form, Application and Distribution Channel.

By Product Type

Based on Product Type segment the Nutraceuticals Dietary Supplements Market is segmented into Vitamins & Minerals, Herbal & Botanicals, Amino Acids & Proteins, Probiotics & Prebiotics, Omega Fatty Acids and Others. In 2024 the dominated Segment among all oscillators was the Vitamins & Minerals accounted for 38.5 % of market shares of Nutraceuticals Dietary Supplements Market. This dominance driven by The consumers informed about the deficiency of micronutrients and the need for vitamins and minerals as a preventive measure to sustain the immune, bone, and metabolic health. Moreover, the segment's dominance was also sustained owing to its being open to different age groups, having a very wide range of distribution in the retail sector, and being part of daily nutrition habits for Nutraceuticals Dietary Supplements Market.

By Form

Based Form Segment, the Nutraceuticals Dietary Supplements Market is segmented into Tablets, Capsules, Powders, Liquids & Syrups and Functional Beverages & Foods. Among this Form, Tablets Application dominated the Nutraceuticals Dietary Supplements Market accounted for 34 % of market shares. This dominance was driven by Tablets continued to be the most preferable form mainly since of their longer shelf life, accurate dosage, and cheap production. Their simplicity of use in terms of storage, transport, and daily intake turned them into the most famous choice of adult users all over the world in Nutraceuticals Dietary Supplements Industry.

Nutraceuticals Dietary Supplements Market Region analysis

In 2024 North America Nutraceuticals Dietary Supplements Market dominated the global market accounted for 35.6% of market shares. This dominance was attributed by The demand for supplements that support the immune system, bones, and cognitive function was driven by strong consumer awareness, high disposable incomes, and a mature healthcare infrastructure. The company's leadership position was also strengthened by the presence of major global players and advanced R&D capabilities. An aging population and preventive healthcare initiatives were the main factors that brought Europe Nutraceuticals Dietary Supplements Market behind close, while the Asia Pacific Nutraceuticals Dietary Supplements Market saw a rapid growth that was mainly driven by rising urbanization, the health consciousness of the expanding middle-class, and the increasing adoption of herbal and plant-based formulations. The two markets of Latin America Nutraceuticals Dietary Supplements Market and Middle East & Africa Nutraceuticals Dietary Supplements Market received steady uptake through the development of e-commerce and pharmacy channels.

Nutraceuticals Dietary Supplements Market Competitive Analysis

Amway Corporation was the dominant player of the Nutraceuticals Dietary Supplements Market in 2024. One of the main factors for that was their brand Nutrilite which besides the product itself, was benefitting of a direct-selling network, global reach of more than 100 countries, and the focus on plant-based, clinical-validated formulations. On the other hand, Herbalife kept a significant position in the weight management and sports nutrition domain by the help of personalized programs and digital engagement. Nestlé Health Science and Abbott Laboratories concentrated on medical and therapeutic nutrition, whereas Pfizer Consumer Healthcare and Bayer AG opened up new directions in the areas of multivitamins and immunity supplements. Moreover, Glanbia PLC, Unilever, Danone, General Mills, Yakult Honsha, Kirin Holdings, Hain Celestial, Vitabiotics, and ADM, among others, decided to invest in niche products along with R&D projects and geographical expansions in order to take advantage of the potential new consumer trends in Nutraceuticals Dietary Supplements Market. The companies supported their competitive strategies with activities such as product diversification, release of clean-label products, and various distribution modes, thus emphasizing a Nutraceuticals Dietary Supplements industry that was dynamic since of brand differentiation and innovation-led growth.

Nutraceuticals Dietary Supplements Market Scope:

Nutraceuticals Dietary Supplements Market Key Players –

  1. Amway Corporation

  2. Herbalife Nutrition Ltd.

  3. Nestlé Health Science

  4. Abbott Laboratories

  5. Pfizer Consumer Healthcare (Centrum)

  6. Bayer AG

  7. Glanbia PLC

  8. Archer Daniels Midland Company (ADM)

  9. Unilever

  10. Danone

  11. General Mills Inc.

  12. Yakult Honsha Co., Ltd.

  13. Kirin Holdings Company Limited

  14. The Hain Celestial Group, Inc.

  15. Vitabiotics 

Frequently Ask Questions –

1)   Who are the major Key players of Nutraceuticals Dietary Supplements Market?

Ans - The Major Key players of Nutraceuticals Dietary Supplements Market are Amway Corporation, Herbalife Nutrition Ltd., Nestlé Health Science, Abbott Laboratories and Pfizer Consumer Healthcare (Centrum).

2)   Which Region accounted highest share of the Nutraceuticals Dietary Supplements Market in 2024?

Ans North America region accounted highest share of the Nutraceuticals Dietary Supplements Market.

3)   What was the market size of Nutraceuticals Dietary Supplements Market in 2024?

Ans – In 2024, market size of the Nutraceuticals Dietary Supplements Market is USD 592.4 Billion.

4)   Which Segment is expected to lead the market during forecast period?

Ans - Product Type Segment was the top segment holds the largest share in Nutraceuticals Dietary Supplements Market during forecast period.

5)   What will be the market size of Nutraceuticals Dietary Supplements Market in 2030?

Ans - The market size of Nutraceuticals Dietary Supplements Market in 2030 will be USD 950.0 Billion.

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