Nail Care Market

Nail Care Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, Distribution Channel, and End Users: Global Opportunity and Industry Forecast (2024-2030).

Report ID:

1049

Industry:

FMCG

Published on:

Sept 2025

1. Nail Care Market: Overview

1.1. Study Assumption and Market Definition

1.2. Scope of the Study

1.3. Executive Summary

1.3.1. Market Size and Market Share by Segments, Region and Country

2. Nail Care Market: Market Variables and Key Insights

2.1. Nail Care Market Dynamics

2.1.1. Market Trends Analysis

2.1.2. Market Drivers Analysis

2.1.3. Market Challenges Analysis

2.1.4. Market Opportunities Analysis

2.2. Nail Care Market Business Tools Analysis

2.2.1. PORTERʼs Five Forces Analysis

2.2.2. PESTLE Analysis

2.3. Technology Roadmap

2.4. Value Chain Analysis

2.5. Regulatory Landscape by Region

2.5.1. North America

2.5.2. Europe

2.5.3. Asia Pacific

2.5.4. Middle East and Africa

2.5.5. South America

2.6. Analysis of Government Schemes and Initiatives on the Global Nail

Care Market

3. Nail Care Market: Global Market Size, Trend Analysis and Forecast

(2024-2030) in Value (USD Million)

3.1. Global Nail Care Market Size and Forecast, By Product Type (2024-

2030)

3.1.1. Nail Polish

3.1.2. Top & Base Coats

3.1.3. Nail Polish Remover

3.1.4. Cuticle Care

3.1.5. Others

3.2. Global Nail Care Market Size and Forecast, By Distribution Channel

(2024-2030)

3.2.1. Online

3.2.2. Offline

3.3. Global Nail Care Market Size and Forecast, By End Users (2024-

2030)

3.3.1. Salon Use

3.3.2. Home Use

3.4. Global Nail Care Market Size and Forecast, By Country (2024-2030)

3.4.1. North America

3.4.2. Europe

3.4.3. Asia Pacific

3.4.4. Middle East & Africa

3.4.5. South America

4. Nail Care Market: North America Market Size, Trend Analysis and

Forecast (2024-2030) in Value (USD Million)

4.1. North America Nail Care Market Size and Forecast, By Product Type

(2024-2030)

4.1.1. Nail Polish

4.1.2. Top & Base Coats

4.1.3. Nail Polish Remover

4.1.4. Cuticle Care

4.1.5. Others

4.2. North America Nail Care Market Size and Forecast, By Distribution

Channel (2024-2030)

4.2.1. Online

4.2.2. Offline

4.3. North America Nail Care Market Size and Forecast, By End Users

(2024-2030)

4.3.1. Salon Use

4.3.2. Home Use

4.4. North America Nail Care Market Size and Forecast, by Country

(2024-2030)

4.4.1. United States

4.4.2. Mexico

4.4.3. Canada

4.4.1.1. United States Nail Care Market Size and Forecast, By

Product Type (2024-2030)

4.4.1.2. United States Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

4.4.1.3. United States Nail Care Market Size and Forecast, By End

Users (2024-2030)

4.4.2.1. Mexico Nail Care Market Size and Forecast, By Product

Type (2024-2030)

4.4.2.2. Mexico Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

4.4.2.3. Mexico Nail Care Market Size and Forecast, By End Users

(2024-2030)

4.4.3.1. Canada Nail Care Market Size and Forecast, By Product

Type (2024-2030)

4.4.3.2. Canada Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

4.4.3.3. Canada Nail Care Market Size and Forecast, By End Users

(2024-2030)

5. Nail Care Market: Europe Market Size, Trend Analysis and Forecast

(2024-2030) in Value (USD Million)

5.1. Europe Nail Care Market Size and Forecast, By Product Type (2024-

2030)

5.1.1. Nail Polish

5.1.2. Top & Base Coats

5.1.3. Nail Polish Remover

5.1.4. Cuticle Care

5.1.5. Others

5.2. Europe Nail Care Market Size and Forecast, By Distribution Channel

(2024-2030)

5.2.1. Online

5.2.2. Offline

5.3. Europe Nail Care Market Size and Forecast, By End Users (2024-

2030)

5.3.1. Salon Use

5.3.2. Home Use

5.4. Europe Nail Care Market Size and Forecast, By Country (2024-2030)

5.4.1. United Kingdom

5.4.2. France

5.4.3. Germany

5.4.4. Italy

5.4.5. Spain

5.4.6. Sweden

5.4.7. Russia

5.4.8. Rest of Europe

5.4.1.1. United Kingdom Nail Care Market Size and Forecast, By

Product Type (2024-2030)

5.4.1.2. United Kingdom Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

5.4.1.3. United Kingdom Nail Care Market Size and Forecast, By

End Users (2024-2030)

5.4.2.1. France Nail Care Market Size and Forecast, By Product

Type (2024-2030)

5.4.2.2. France Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

5.4.2.3. France Nail Care Market Size and Forecast, By End Users

(2024-2030)

5.4.3.1. Germany Nail Care Market Size and Forecast, By Product

Type (2024-2030)

5.4.3.2. Germany Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

5.4.3.3. Germany Nail Care Market Size and Forecast, By End

Users (2024-2030)

5.4.4.1.

5.4.4.2.

5.4.4.3.

Italy Nail Care Market Size and Forecast, By Product Type

(2024-2030)

Italy Nail Care Market Size and Forecast, By Distribution

Channel (2024-2030)

Italy Nail Care Market Size and Forecast, By End Users

(2024-2030)

5.4.5.1. Spain Nail Care Market Size and Forecast, By Product

Type (2024-2030)

5.4.5.2. Spain Nail Care Market Size and Forecast, By Distribution

Channel (2024-2030)

5.4.5.3. Spain Nail Care Market Size and Forecast, By End Users

(2024-2030)

5.4.6.1. Sweden Nail Care Market Size and Forecast, By Product

Type (2024-2030)

5.4.6.2. Sweden Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

5.4.6.3. Sweden Nail Care Market Size and Forecast, By End Users

(2024-2030)

5.4.7.1. Russia Nail Care Market Size and Forecast, By Product

Type (2024-2030)

5.4.7.2. Russia Nail Care Market Size and Forecast, By Distribution

Channel (2024-2030)

5.4.7.3. Russia Nail Care Market Size and Forecast, By End Users

(2024-2030)

5.4.8.1. Rest of Europe Nail Care Market Size and Forecast, By

Product Type (2024-2030)

5.4.8.2. Rest of Europe Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

5.4.8.3. Rest of Europe Nail Care Market Size and Forecast, By

End Users (2024-2030)

6. Nail Care Market: Asia Pacific Market Size, Trend Analysis and Forecast

(2024-2030) in Value (USD Million)

6.1. Asia Pacific Nail Care Market Size and Forecast, By Product Type

(2024-2030)

6.1.1. Nail Polish

6.1.2. Top & Base Coats

6.1.3. Nail Polish Remover

6.1.4. Cuticle Care

6.1.5. Others

6.2. Asia Pacific Nail Care Market Size and Forecast, By Distribution

Channel (2024-2030)

6.2.1. Online

6.2.2. Offline

6.3. Asia Pacific Nail Care Market Size and Forecast, By End Users (2024-

2030)

6.3.1. Salon Use

6.3.2. Home Use

6.4. Asia Pacific Nail Care Market Size and Forecast, By Country (2024-

2030)

6.4.1. China

6.4.2. South Korea

6.4.3. Japan

6.4.4. India

6.4.5. Australia

6.4.6. ASEAN

6.4.7. Rest of Asia Pacific

6.5.1.1. China Nail Care Market Size and Forecast, By Product

Type (2024-2030)

6.5.1.2. China Nail Care Market Size and Forecast, By Distribution

Channel (2024-2030)

6.5.1.3. China Nail Care Market Size and Forecast, By End Users

(2024-2030)

6.5.2.1. South Korea Nail Care Market Size and Forecast, By

Product Type (2024-2030)

6.5.2.2. South Korea Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

6.5.2.3. South Korea Nail Care Market Size and Forecast, By End

Users (2024-2030)

6.5.3.1. Japan Nail Care Market Size and Forecast, By Product

Type (2024-2030)

6.5.3.2. Japan Nail Care Market Size and Forecast, By Distribution

Channel (2024-2030)

6.5.3.3. Japan Nail Care Market Size and Forecast, By End Users

(2024-2030)

6.5.4.1.

6.5.4.2.

India Nail Care Market Size and Forecast, By Product Type

(2024-2030)

India Nail Care Market Size and Forecast, By Distribution

Channel (2024-2030)

6.5.4.3. India Nail Care Market Size and Forecast, By End Users

(2024-2030)

6.5.5.1. Australia Nail Care Market Size and Forecast, By Product

Type (2024-2030)

6.5.5.2. Australia Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

6.5.5.3. Australia Nail Care Market Size and Forecast, By End

Users (2024-2030)

6.5.6.1. ASEAN Nail Care Market Size and Forecast, By Product

Type (2024-2030)

6.5.6.2. ASEAN Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

6.5.6.3. ASEAN Nail Care Market Size and Forecast, By End Users

(2024-2030)

6.4.7.1. Rest of Asia Pacific Nail Care Market Size and Forecast,

By Product Type (2024-2030)

6.4.7.2. Rest of Asia Pacific Nail Care Market Size and Forecast,

By Distribution Channel (2024-2030)

6.4.7.3. Rest of Asia Pacific Nail Care Market Size and Forecast,

By End Users (2024-2030)

7. Nail Care Market: Middle East & Africa Market Size, Trend Analysis and

Forecast (2024-2030) in Value (USD Million)

7.1. Middle East & Africa Nail Care Market Size and Forecast, By Product

Type (2024-2030)

7.1.1. Nail Polish

7.1.2. Top & Base Coats

7.1.3. Nail Polish Remover

7.1.4. Cuticle Care

7.1.5. Others

7.2. Middle East & Africa Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

7.2.1. Online

7.2.2. Offline

7.3. Middle East & Africa Nail Care Market Size and Forecast, By End

Users (2024-2030)

7.3.1. Salon Use

7.3.2. Home Use

7.4. Middle East & Africa Nail Care Market Size and Forecast, by Country

(2024-2030)

7.4.1. South Africa

7.4.2. GCC

7.4.3. Turkey

7.4.4. Rest of ME&A

7.5.1.1. South Africa Nail Care Market Size and Forecast, By

Product Type (2024-2030)

7.5.1.2. South Africa Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

7.5.1.3. South Africa Nail Care Market Size and Forecast, By End

Users (2024-2030)

7.5.2.1. GCC Nail Care Market Size and Forecast, By Product Type

(2024-2030)

7.5.2.2. GCC Nail Care Market Size and Forecast, By Distribution

Channel (2024-2030)

7.5.2.3. GCC Nail Care Market Size and Forecast, By End Users

(2024-2030)

7.5.3.1. Turkey Nail Care Market Size and Forecast, By Product

Type (2024-2030)

7.5.3.2. Turkey Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

7.5.3.3. Turkey Nail Care Market Size and Forecast, By End Users

(2024-2030)

7.4.4.1. Rest of ME&A Nail Care Market Size and Forecast, By

Product Type (2024-2030)

7.4.4.2. Rest of ME&A Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

7.4.4.3. Rest of ME&A Nail Care Market Size and Forecast, By End

Users (2024-2030)

8. Nail Care Market: South America Market Size, Trend Analysis and

Forecast (2024-2030) in Value (USD Million)

8.1. South America Nail Care Market Size and Forecast, By Product Type

(2024-2030)

8.1.1. Nail Polish

8.1.2. Top & Base Coats

8.1.3. Nail Polish Remover

8.1.4. Cuticle Care

8.1.5. Others

8.2. South America Nail Care Market Size and Forecast, By Distribution

Channel (2024-2030)

8.2.1. Online

8.2.2. Offline

8.3. South America Nail Care Market Size and Forecast, By End Users

(2024-2030)

8.3.1. Salon Use

8.3.2. Home Use

8.4. South America Nail Care Market Size and Forecast, by Country

(2024-2030)

8.4.1. Brazil

8.4.2. Argentina

8.4.3. Rest of South America

8.5.1.1. Brazil Nail Care Market Size and Forecast, By Product

Type (2024-2030)

8.5.1.2. Brazil Nail Care Market Size and Forecast, By Distribution

Channel (2024-2030)

8.5.1.3. Brazil Nail Care Market Size and Forecast, By End Users

(2024-2030)

8.5.2.1. Argentina Nail Care Market Size and Forecast, By Product

Type (2024-2030)

8.5.2.2. Argentina Nail Care Market Size and Forecast, By

Distribution Channel (2024-2030)

8.5.2.3. Argentina Nail Care Market Size and Forecast, By End

Users (2024-2030)

8.4.3.1. Rest of South America Nail Care Market Size and

Forecast, By Product Type (2024-2030)

8.4.3.2. Rest of South America Nail Care Market Size and

Forecast, By Distribution Channel (2024-2030)

8.4.3.3. Rest of South America Nail Care Market Size and

Forecast, By End Users (2024-2030)

9. Nail Care Market: Competitive Landscape

9.1. JBI Competition Matrix

9.2. Competitive Landscape

9.3. Key Players Benchmarking

1. Company Name

2. Product Segment

3. End-User Segment

4. Revenue Details

5. Market Share

6. Company Locations

9.4. Market Categorisation

1. Market Leaders

2. Market Followers

3. Market Emerging Players

4. Mergers and Acquisitions Details

9.5. Company Profiles of Leading Market Players (Company Overview,

Product Portfolio, Financial Overview, SWOT Analysis, Strategies,

Recent Developments, (Based on Availability))

1. Company Name

2. Product Segment

3. End-User Segment

4. Revenue Details

5. Market Share

6. Company Locations

9.5.1. Coty Inc.

9.5.2. Estée Lauder Companies

9.5.3. LʼOréal S.A.

9.5.4. Shiseido Company, Limited

9.5.5. Avon Products, Inc.

9.5.6. Revlon, Inc.

9.5.7. OPI Products,

9.5.8. Colorbar Cosmetics

9.5.9. Sally Hansen

9.5.10.American International Industries

9.5.11. Barielle Ltd.

9.5.12. Creative Nail Design (CND)

9.5.13.Deborah Lippmann

9.5.14.China Glaze International

9.5.15. Nails.INC

10.Nail Care Market: Strategic Recommendations/ Market Opportunities

11. Nail Care Market: Key Takeaways

12.Nail Care Market: Research Methodology

Note:

• The table of contents is as per our syndicate report aimed at a broader

audience, can be modified as per requirements.

• TOC can be amended before delivery as per research updates by the

analysts.

Nail Care Market Overview

The Nail Care Market refers to the industry that is focused on the maintenance and improvement of the look and condition of the nails. The industry contained items like nail polish, removers, and treatment solutions. The main contributors to the market are the beauty and personal care industry. The most profitable product category in 2024 was nail polish, which generated a revenue of USD 9.6 billion. It is forecasted that nail polish will command about 45%-50% of the market, while nail polish remover will account for an estimated 15%. These numbers show that the consumers have a very high interest in both professional and personal use nail colour products.

The nail care industry has been directly impacted by consumers' changing choices and their rising awareness of sustainability. Research conducted in 2024, which studied the 4,000 women who purchase beauty products in the U.S., has shown that about 96% of them have done their nails either at the salon or at home. This tendency is the result of the nail aesthetics being of high importance to personal grooming practices. Additionally, 79% of the customers showed their interest in the purchase of ecological or sustainable nail polish which is a sign of the accentuation of green beauty. As a result, these elements have changed the way consumers buy their products, as well as inspired producers to create eco-friendly goods by using non-toxic chemicals and biodegradable packaging materials.

The report by Jadhavar Business Intelligence Pvt. Ltd. delivers a comprehensive analysis of the Nail Care Market, covering global, regional, and country-level insights from 2024 to 2030. It includes an overview of market definitions, assumptions, and scope, along with detailed market size, share, and segment analysis by Product Type, Distribution Channel and End Users. The report provides in-depth market dynamics, trends, drivers, challenges, and opportunities, supported by analytical tools such as PORTER’s Five Forces, PESTLE, technology roadmaps, value chain mapping, and regulatory landscape assessments. Regional deep-dives cover North America, Europe, Asia Pacific, Middle East & Africa, and South America, with country-level forecasts. The competitive landscape section benchmarks leading players, profiles key companies, and analyses strategic developments. The report concludes with strategic recommendations, market opportunities, and key takeaways to guide business decision-making.

Nail Care Market Dynamic’s

The reason why the Nail Care Market experienced growth is the increasing interest of people in beauty and self-care. New fashion trends and the rise of DIY manicures increased the demand for nail care products. In April 2024, nail salons increased prices during a promotion, but customers still went for premium services more. Nail care at home was dominant, and 35% of people used to polish weekly, 27% twice a month, and 15% monthly. Convenience and cost-effectiveness were the keys that unlocked the door for the use of kits and treatments at home. Gen Z significantly influenced the market, as consumers considered the ingredients in the nail colour and the service products. Continuous consumption of products was high with the top coat 82%, nail clippers 76%, and nail polish remover 76% among the most items that are used items at home.

The Nail Care Market faces difficulties like ingredient confidentiality and rising costs. Salon visitors started to decrease for nail polish colouring, with 68% consumers choosing salon-available polish colours and 29% bringing their own polish. Consumers began more and more matched nail aesthetics, as 56% had matching colours on both their fingers and toes. The opportunity emerges through eco-friendly and safe formulations, which reflect high demand for non-toxic products. The green packaging and cruelty-free claims allowed brands to not only be unique but also get loyal customers.

Nail Care Market Segment Analysis

The Nail Care Market segmented into By Product Type, By Distribution Channel, and By End Users.

By Product Type

Based on product type, the market is segmented into Nail Polish, Top & Base Coats, Nail Polish Remover, Cuticle Care, and Others. In 2024, the Nail Polish segment dominated the Nail Care Market, accounting for 71% of the total market share. This dominance was driven by a significant consumer preference for coloured nail polish, especially among women aged 18 to 24. Nail polish offered flexibility for both professional salons and home users, making it the most preferred product. The leading brands favoured by consumers for nail polish included OPI, Essie, Sally Hansen, and Revlon. Trends in fashion, seasonal colour palettes, and advancements in gel formulations have further solidified its top position in the Nail Care Market.

By Distribution Channel

Based on the Distribution Channel, the market is categorized into Online and Offline. In 2024, the Offline segment dominated the Nail Care Market, accounting for 69.22% the largest share of the total market. The dominance is driven by salons, specialty beauty outlets, and supermarkets, which provide the widest product range, various personalized services, and their strong presence in the retail market. Customers choose to buy products in physical stores to have a real-life experience of the product quality, different colour shades, and surface finishes before making the purchase. Regular customers for professional services are still being drawn in at nail salons, which is contributing to the offline sales. Additionally, the promotional campaigns and bundled offers on products at physical stores lead to an increased number of customers. The offline channel also had the advantage of the product being immediately available and the expert advice, which led it to be the main revenue generator in the Nail Care Market.

Nail Care Market Region Analysis

In 2024, North America held the largest share of the Nail Care Market globally. The region dominated as the United States accounted for 79% of the North American market. This dominance was supported by high spending on beauty services and a significant presence of premium brands. Nail salons and professional services continued to be widely favoured, while there was a rising trend in home nail kits. In Europe, the UK saw a rise in professional nail treatments, with 18% of adults using these services in 2024, up from 14% in 2023. Additionally, 72% of UK adults who bought nail art tools and accessories also choose non-gel or UV nail polish products, showing a strong tendency for cross-category purchases. Consumer preferences were shaped by social media trends, seasonal colours, and eco-friendly products, making these regions essential players in the global Nail Care Market.

Nail Care Market Competitive Analysis

The Nail Care Market in 2024 was highly competitive, with leading players focusing on innovation and premium formulations. L’Oréal S.A. held the largest share of around 14-18%, supported by its diverse product portfolio and strong global brand presence. The company launched nail polish collections inspired by fashion trends and seasonal colours, strengthening its dominance. Coty Inc. maintained a strong position with brands like Sally Hansen and OPI Products, known for salon-quality finishes and vibrant shades. Revlon, Inc. supplied to a wide audience with affordable products and frequent colour updates. Colorbar Cosmetics gained traction in emerging markets through trend-driven offerings. Creative Nail Design (CND) led in professional systems such as gel and acrylic solutions. These companies invested in influencer collaborations and sustainability initiatives to sustain growth in the Nail Care Market.

Key Players –

Coty Inc.
Estée Lauder Companies
L’Oréal S.A.
Shiseido Company, Limited
Avon Products, Inc.
Revlon, Inc.
OPI Products,
Colorbar Cosmetics
Sally Hansen
American International Industries
Barielle Ltd.
Creative Nail Design (CND)
Deborah Lippmann
China Glaze International
Nails.INC

Frequently Ask Questions –

Who are the major key players of the Nail Care Market?

Ans - Major players include L’Oréal S.A., Coty Inc. (Sally Hansen, OPI), Revlon, Inc., Colorbar Cosmetics, and Creative Nail Design (CND).

Which region accounted for the highest market share in 2024 for the Nail Care Market?

Ans - North America held the largest share, driven by strong U.S. demand and a dominant salon culture.

What was the Nail Care Market size in 2024?

Ans - The Nail Care Market was valued at USD 24.61 billion in 2024.

Which segment is expected to lead the Nail Care Market during the forecast period?

Ans - The Nail Polish segment is expected to remain the leading category during the forecast period

What is the growth rate of the Nail Care Market?

Ans - The Nail Care Market is forecast to grow at a CAGR of 5.3% from 2024 to 2030.

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Nail Care Market

Nail Care Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, Distribution Channel, and End Users: Global Opportunity and Industry Forecast (2024-2030).

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Nail Care Market Overview

Nail Care Market Dynamic’s

Nail Care Market Segment Analysis

By Product Type

By Distribution Channel

Nail Care Market Region Analysis

Nail Care Market Competitive Analysis

Key Players –

Frequently Ask Questions –

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