top of page
Report.png
Kpop Events Market

K-pop Events Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, Revenue Source, Gender: Global Opportunity and Industry Forecast (2024-2030)

Report ID:

1088

Industry:

FMCG

Published on:

Nov 2025

K-pop Events Market Summary 

Global K-pop Events Market size was valued at USD 14.28 Billion in 2024 and is Expected grow to USD 22.91 Billion by 2030, growing at a CAGR of 8.2 % during the forecast period (2024-2030). 

K-pop Events Industry Trends and Analytical Insights -

  • Asia Pacific K-pop Events Market was the largest revenue generating region market in year 2024, with market share accounted for 58 %.

  • In 2024, By Type, pop segment dominated the K-pop Events Market, accounted for 65.8 % market shares.

  • Leading Key players for K-pop Events Market in 2024 was HYBE Corporation, SM Entertainment Co., Ltd., YG Entertainment Inc., JYP Entertainment Corporation, CJ ENM Co., Ltd. and Live Company Group plc.

Market Size & Forecast

  • Market Size 2024: USD 14.28 Billion

  • Projected Market Size 2030: USD 22.91 Billion

  • CAGR (2024-2030): 8.2%

  • Asia Pacific Dominated the market in 2024

K-pop Events Market Overview

Global​‍​‌‍​‍‌​‍​‌‍​‍‌ K-pop Events Market in 2024 was marked by a strong growth, which was mainly influenced by a global fandom having more than 120 million active followers on the different platforms and around 40 million people who attended concerts and fan gatherings. Performances accounted for nearly 65% of the total event revenue, followed by merchandise and sponsorship activities. More than 500 major concerts took place in South Korea, while Japan and the U.S. together accounted for over 35% of the total ticket sales in K-pop Events Industry. The European market for event attendance increased by 18% compared to the previous year, which was evidence of the category’s faster global majority adoption and the fan experience monetization that is going ​‍​‌‍​‍‌​‍​‌‍​‍‌on in K-pop Events Industry.

The​‍​‌‍​‍‌​‍​‌‍​‍‌ digital shift was the major factor that contributed to the significant increase of the K-pop Events Market value in 2024. Virtual and hybrid concerts attracted more than 28 million people who watched the events online all over the world, thus generating around USD 1.6 billion in the revenue stream linked to these events. Earnings from sponsorships and brand partnerships accounted for almost 22% of the total income, while merchandise sales added another 15% share. Propelled by the above-mentioned four major entertainment houses, HYBE, SM, YG, and JYP - the global tour activities exceeded 120 in number with the average audience capacity per show going over 50,000. The fan tourism sector in South Korea registered a 25% growth in inbound tourists, thus it not only confirmed the position of K-pop as a leading cultural export but also as a highly scalable vertical within the global K-pop Events Industry.

ree

This extensive analysis by Jadhavar Business Intelligence Pvt Ltd provides consumers with a complete and actionable picture of the Global K-pop Events Market, including market size, share, trends, and growth estimates from 2024 to 2030. It provides a complete overview of important locations and countries by Type, Revenue Source, and Genders. Clients receive comprehensive market dynamics, business tool analysis (PORTER and PESTLE), a Technology roadmap, and regulatory updates. The study also includes country-specific projections, competitive benchmarking, Company profiles, and M&A activity, all of which aid in strategic planning, market entry analysis, and competitor positioning in K-pop Events Industry.

K-pop Events Market Dynamics

The​‍​‌‍​‍‌​‍​‌‍​‍‌ K-pop events market in 2024 was largely driven by the increasing demand for concerts globally, deliberate international growth, and higher consumer spending on experiential entertainment. More than 70% of the global K-pop fans had paid for some sort of event participation either live or virtual thus, the revenue had on a steady rise. The rise in the collaborations for cross-border tours, resulting in more than 150 new international events held outside Asia, had facilitated global accessibility in K-pop Events Market. Moreover, corporate sponsorships had gone up by 30% year-on-year, indicating brands' search for the highly engaging Gen Z audiences. Improvements in event production, the use of more immersive stage technologies, and the availability of fan-interactive digital ecosystems extended audience retention and had very efficient in ​‍​‌‍​‍‌​‍​‌‍​‍‌monetization.

While​‍​‌‍​‍‌​‍​‌‍​‍‌ the K-pop events market kept a strong momentum in 2024, it was still afflicted with various structural and operational problems. The high production and logistics costs which were around USD 8-10 million per international tour, discouraged the participation of smaller agencies. The rise of ticket prices by almost 18% in the U.S. and Japan, which were two of the most important markets, made the younger audience less able to buy tickets. Moreover, the complex cross-border licensing regulations and artist scheduled conflicts had the reasons for the delay of more than 12% of the planned global events. On top of that, the limitation of the infrastructure in the emerging regions and the increasing competition among the major labels had led to the saturation of the K-pop Events Industry which in turn poses risks to the profitability and the sustainability of the events in the long ​‍​‌‍​‍‌​‍​‌‍​‍‌run.

The​‍​‌‍​‍‌​‍​‌‍​‍‌ K-pop events market in 2024 was full of potential since of its advances in digital technology, expansion into international markets, and the integration of brands. The explosion of online fan events and metaverse concerts, which together had more than 20 million active participants, quickly became new sources of income beyond the traditional venues. Collaboration projects between the entertainment agencies and the streaming platforms led to a 40% increase in the event visibility compared to the previous year. The new K-pop Events Market of India, Indonesia, and Brazil were experiencing a rapid growth of more than 10% in the number of people attending live events. Also, the use of AI-based fan analytics and the deployment of immersive technology for the fans were regarded as the means to fan base personalization, which in turn leads to fan loyalty and hence the long-term growth of the K-pop Events Industry.

K-pop Events Market Segment Analysis

The K-pop Events Market is segmented into Type, Revenue Source and Gender.

By Type

Based on Type segment the K-pop Events Market is segmented into Rock, Jazz, Pop and Others. Pop segment has the largest market share of K-pop Events Market, accounted for 65.8% in 2024. This dominance was driven by its huge global fan interaction, record-breaking international tours, and vibrant digital presence of the leading groups such as BTS and Blackpink. Its wide consumer attractiveness and elevated production standard were the main reasons for its being the most commercially successful ​‍​‌‍​‍‌​‍​‌‍​‍‌segment in K-pop Events Industry.

ree

By Revenue Source

Based on Type Revenue Source the K-pop Events Market is segmented into, Tickets (Online, Offline), Sponsorships and Others. Tickets segment has the largest market share of K-pop Events Market, accounted for 62% in 2024. This dominance was driven by significant increase in global live event attendance, the efficient digitized ticketing platforms, and the growing number of fans attending events in other countries. Online mediums allowed quick global access, variable pricing, and lower distribution costs, whereas the eagerness for top-of-the-line concert experiences as well as limited-edition passes gave an extra push to the total ticket ​‍​‌‍​‍‌​‍​‌‍​‍‌revenue in K-pop Events Market.

K-pop Events Market Region Analysis

Asia-Pacific K-pop Events Market​‍​‌‍​‍‌​‍​‌‍​‍‌ led the global market in 2024 and was accounted for about 58% of the total revenue. This was mainly owing to the concentration of the top three entertainment agencies in South Korea, Japan, and China, respectively, as well as high fan density in the region and a great number of live concerts. The region also benefited from strong government support for cultural exports and rapid digital engagement, which helped to stabilize its position. After that, North America K-pop Events Market was the second-largest market, which was mainly instrumentalized by large-scale world tours and streaming expansion. Europe K-pop Events Market, on the other hand, was gradually extending its base of K-pop fans in the U.K. and France, thus showing steady growth. Latin America and the Middle East K-pop Events Market were the two fastest-growing markets for tour expansion in the near ​‍​‌‍​‍‌​‍​‌‍​‍‌future.

K-pop Events Market Competitive Analysis:

The​‍​‌‍​‍‌​‍​‌‍​‍‌ K-pop events market in 2024 was intensely competitive and vertically integrated. On one hand, big companies (HYBE, SM, YG, JYP) had the control over the most attractive artist rosters and the international tour pipelines. On the other hand, CJ ENM and Galaxia SM were the ones who provided the large-scale production and the festival capabilities. Local promoters (Live Company, SubKulture, Running Into The Sun, PK-UK) were responsible for market entry and localization, while ticketing/distribution platforms (Eventbrite, Kakao) and niche operators (Filmmaster, ShowBT, hello82) were competing for sponsorships, merchandising and digital-event share. The main competitive advantages were artist IP, production scale, distribution partnerships and exclusive brand tie-ups, which made it difficult for smaller players to enter the ​‍​‌‍​‍‌​‍​‌‍​‍‌market.

K-pop Events Market Scope:

ree

Key Players –

HYBE Corporation

SM Entertainment Co., Ltd.

YG Entertainment Inc.

JYP Entertainment Corporation

CJ ENM Co., Ltd.

Live Company Group plc

SubKulture Entertainment

Filmmaster Group

PK-UK Events Limited

Eventbrite, Inc.

Kakao Entertainment Corp.

Running Into The Sun Pte. Ltd.

ShowBT Group

hello82

Galaxia SM, Inc.

Frequently Ask Questions –

1)   Who are the major Key players of K-pop Events Market?

Ans - The Major Key players of K-pop Events Market Are HYBE Corporation, SM Entertainment Co., Ltd., YG Entertainment Inc., JYP Entertainment Corporation, CJ ENM Co., Ltd. and Live Company Group plc.

2)    Which Region accounted highest share of the K-pop Events Market in 2024?

Ans - Asia Pacific region accounted highest share of the K-pop Events Market.

3)    What was the market size of K-pop Events Market in 2024?

Ans – In 2024, market size of the K-pop Events Market is USD 14.28 Billion.

4)    Which Segment is expected to lead the market during forecast period?

Ans - Type Segment was the top segment holds the largest share in K-pop Events Market during forecast period.

5)    What will be the market size of K-pop Events Market in 2030?

Ans - The market size of K-pop Events Market in 2030 will be USD 22.91Billion.

Report Payment

Single User:
$4199
Spreadsheet:
$2900
Corporate User:
$5500
bottom of page