Indian Sports Apparel Market Summary:

Indian Sports Apparel Market had a value of USD 1275.3 Million in 2024 and expected it to hit USD 3298.7 Million by 2030, with a CAGR of 16.58% through the forecast period.

Indian Sports Apparel Market Industry Trends and Analytical Insights -

• West Indian Sports Apparel Market was the largest revenue generating region market in year 2024, with market share accounted for 35.06%.

• In 2024, By Product type, T-Shirt segment held the largest market share of 42.53% Indian Sports Apparel Market.

• Leading Key players for Indian Sports Apparel Market in 2024 was Adidas India Marketing Private Limited, Ralph Lauren Corporation and Puma Sports India Private Limited.

Market Size & Forecast

• Market Size 2024: USD 1275.3 Million

• Projected Market Size 2030: USD 3298.7 Million

• CAGR (2024-2030): 16.58%

• West India Region: Dominating market in 2024

Indian Sports Apparel Market Overview

The Indian Sports Apparel Market includes the industry that manufactures and sells clothing that is sports-specific, fitness wear, and casual wear. The categorizations of product type segment into track pants, tights, sports vests, t-shirts, sweatshirts, and other apparel aligned to performance. This marketplace caters to elite athletes, fitness enthusiasts, and additionally, appealing to the broader marketplace for stylish and comfortable everyday clothing. With increasing awareness of health, fitness, and active lifestyles, the market for sports apparel in India is increasingly gaining prominence throughout urban and semi-urban hubs.

In 2024, India's involvement in running events, gym memberships, and school-level sports programs increased. There were 500 marathons and sporting events across the top cities, leading to increased demand for more specialized clothing. The Indian Sports Apparel Market is also capitalizing on the athleisure trend, where casual and social wear borrows from sports cuts. The growing visibility of products had also been facilitated by social media and influencer marketing. The use of lightweight fabrics, moisture-wicking fabrics, and sustainable production methods is one of the reasons behind the growing preference for branded sports apparel.

The Jadhavar Business Intelligence Pvt. Ltd. report offers a comprehensive analysis of the Indian Sports Apparel Market from 2024 to 2030. It covers market definitions, scope, and size by product type, distribution channel, price, end users, and regions. It analyses market dynamics including trends, drivers, challenges, and opportunities, supported by tools such as PORTER’s Five Forces, PESTLE, technology roadmaps, value chain mapping, and regional regulatory assessments. The report provides detailed forecasts on market size and trends by segments, and regions. The competitive landscape evaluates key players with company profiles, market share, strategies, and mergers. Strategic recommendations and key takeaways guide stakeholders for business decisions, making it a vital resource for understanding India’s growing sports apparel market.

Indian Sports Apparel Market Dynamic’s

The rapid growth of fitness and wellness culture is the major driver for Indian Sports Apparel Market. In 2024, India had over 70 million active gym members and fitness enthusiasts. The younger population (about 65% of the country) continues to choose fashionable and comfortable sportswear. Initiatives by the government "Fit India Movement" or adding sports into education have also shaped consumer behaviour. The growth in disposable income and exposure to international sporting events have resulted in consumers investing more in premium sportswear, which is also beneficial for the sports apparel market.

The Indian sports apparel industry is confronting major problems like fake products and unorganized retail, which have damaged consumer perceptions of branded apparel. Over one out of every four sports apparel sales made in Tier-II and Tier-III cities are unbranded or imitation. Still, growing purchase for digital platforms and e-commerce are a major opportunity. There is an increase of 32% in online sportswear purchases in 2024, suggesting consumer confidence in online retail formats. There is also potential in the growth of sustainable fabrics and eco-friendly production, in response to increased consumer demand for ethical and conscious consumption.

Global brands in recent years have worked to increase their visibility in India by opening flagship stores and amplifying digital campaigns. Adidas, Puma, and Nike have also launched limited edition collections geared specifically toward Indian consumers. Several collaborations between sportswear brands and Bollywood celebrities and cricket icons also launched in 2024 to increase engagement. Domestic players are also focused on the performance-based fabrics with quick-dry technology and thermal regulation. The Indian Sports Apparel Market has also introduced technology by using smart fabrics to track hydration levels and performance. This evolution is driving innovation-driven competition.

Indian Sports Apparel Market Segment Analysis

The Indian Sports Apparel Market segmented into By Product Type, By Distribution Channel, and By End Users.

By Product Type

The market is divided by product type into track pants & tights, sports vests, T-shirts, sweatshirts, and others. In 2024, The T-shirts segment held a larger share of the Indian Sports Apparel Market, with a share of 42.53% and a market value of USD 558.49 million.  The demand for t-shirts arises from their universality - they are worn not only for sports and exercise but also can be worn on casual occasions. Their affordability, availability, and innovation in design increasing amount of time have made them the most purchased category for consumers who live a fit lifestyle, especially young consumers. Additionally, the increase in demand for branded sports t-shirts can also be attributed to popular endorsements by popular athletes, coupled with the increase in demand for athleisure trends in India.

By Distribution Channel

The market is segmented according to distribution channel into online and offline. In 2024, the offline segment accounted for 61% of the total share of the Indian Sports Apparel Market, with a market value of USD 943.51 million, making it the leading distribution channel. Physical stores provide consumers with the option to verify quality, comfort of fabric, and fit, which is often a deciding factor for consumers. The presence of large retail shops and proprietary branded stores in large metropolitan cities has reinforced the offline sales channel. In addition, sports apparel brands have begun to add an experiential element to their store strategy. These stores are not only designed to allow consumers to try on their products but also give customers the option to test the product during their shopping experience. Along with improving the physical experience, many sporting apparel brands have added in-store promotional events and seasonal discounts to further encourage foot traffic within their stores and connect with a large segment of consumers.

Indian Sports Apparel Market Region Analysis

In terms of geographical distribution, West India accounted for 35.06% of the sports apparel market share in 2024, representing the largest portion of the market. It will be one of the largest growing regions with a CAGR of 15.91% during the forecast period. These numbers show the importance of the region, which plays an important role in shaping the sports apparel market in India. The West India region includes Gujarat, Maharashtra, Goa, and Rajasthan. These states have acted as essential hubs for sports apparel for many years, supporting a market with higher levels of fitness enthusiasts, robust sports facilities and consumers with considerable levels of fashion consciousness. Major cities in West India, which includes Mumbai, Pune and Ahmedabad, offer both international and premium domestically branded sports apparel. This showcases the region’s purchasing power and trend consciousness. The active, cosmopolitan representation of these cities creates an ideal market for sports apparel because consumers are looking for both performance based activewear and fashionable athleisure.

Indian Sports Apparel Market Competitive Analysis

The Indian Sports Apparel Market has both international and domestic players and competition over innovation, marketing branding, and pricing. Adidas India Marketing Private Limited, Puma Sports India Private Limited, Nike India Private Limited, and many more are the key players in the market. Puma Sports India Private Limited leads the market with Sports Apparel Revenue of USD 162.40 million in 2024. They are also investing in campaigns, influencer marketing, and sustainable designs. Adidas and Puma have both designed eco-friendly collections, while Nike is developing digital consumer engagement through mobile apps and campaigns. Cult Fit, an emerging domestic player, is leveraging its strong fitness community to promote its own line of activewear through digital platforms and fitness centres. The brand focuses on affordable performance wear and collaborations with Indian athletes to strengthen its presence in the market.

Indian Sports Apparel Market Scope:

Key Players –

·       Adidas India Marketing Private Limited

·       Ralph Lauren Corporation

·       Cult fit

·       Puma Sports India Private Limited

·       Nike India Private Limited

·       Under Armour India Trading Private Limited

·       ASICS India Private Limited

·       Decathlon Sports India Pvt Ltd.

·       Shiv-Naresh Sports Private Limited

·       Skechers Retail India Private Limited

·       Cosco Sports

·       Nivia

·       Tyka

·       Sareen Sports

·       Alcis Sports

·       HRX

Frequently Ask Questions –

1)   Which product type is most popular in the Indian Sports Apparel Market?

Ans - T-shirts lead the Indian Sports Apparel Market in 2024, driven by versatility, affordability, and growing athleisure demand.

2)   How are online channels influencing the Indian Sports Apparel Market?

Ans - E-commerce platforms have boosted the Indian Sports Apparel Market with 32% growth in online sales in 2024.

3)    What was the Indian Sports Apparel Market size in 2024?

Ans - The Indian Sports Apparel Market size in 2024 was USD 1275.3 million.

4)    What challenges exist in the Indian Sports Apparel Market?

Ans - The Indian Sports Apparel Market struggles with counterfeit products and unorganized retail, affecting brand trust and sales.

5)    Who are the major players in the Indian Sports Apparel Market?

Ans - Adidas, Nike, and Puma, are leading companies in the Indian Sports Apparel Market, supported by celebrity endorsements and retail innovation.