India Bottled Water Market Summary

India Bottled Water Market had a value of USD 4.55 Million in 2024 and expected it to hit USD 9.73 Million by 2030, with a CAGR of 13.5 % during the forecast period. 

India Bottled Water Market Trends and Analytical Insights -

• North India Bottled Water Market was the largest revenue generating region market accounted for 35.5% market shares in year 2024.

• In 2024, By Product Type, Purified Water segment dominated the India Bottled Water Market, accounted for 35.5% market shares.

• Leading Key players for India Bottled Water Market in 2024 was Bisleri International Pvt. Ltd., Parle Agro, Tata Consumer Products, IRCTC.

Market Size & Forecast

• Market Size 2024: USD 4.55 Million

• Projected Market Size 2030: USD 9.73 Million

• CAGR (2024-2030): 13.5%

• North India: Dominating market in 2024 

India Bottled Water Market Overview

In 2024, the India Bottled Water Market was mainly driven by the urban areas where water from unreliable municipal supplies was being substituted, premiumization in metro pockets, and a stronger institutional demand like railways, hospitality and retail. According to the reports, the value of Indian bottled-water sales was more than 30,000 to 35,000 crore. Purified still water continues to be the major product line while the demand for sparkling and premium spring variants was increasing at a faster rate as more people have higher disposable incomes, retailers were reporting a rise in shelf space and higher ASPs for value-added SKUs. Distribution of India Bottled Water Market was gradually moving away from traditional kirana-led channels to modern trade and e-commerce which was speeding up brand consolidation in urban clusters and raising the logistical focus on last-mile cold-chain and refill/canister services in India Bottled Water Market. 

On a regional basis, the demand for India Bottled Water Market has a distinct variation in its distribution pattern between different geographical areas where Northern and Western India together contribute of approximately 60% of the total consumption which was mainly driven by dense urban populations, high tourism, and strong institutional offtake. Public sector participation at large scale was highlighted by Indian Railways’ Rail Neer units that produce more than 1 billion bottles annually. In the South and East regions, besides that large and rapid industrialization was main factor, the expanding retail networks are likewise the important facilitators of the new bottling plants, each having capacity of more than 80,000–100,000 liters per day. Additionally, tier-II and tier-III cities were turning into the top growth clusters as consumers are transitioning from local unbranded to certified packaged water.

This extensive analysis by Jadhavar Business Intelligence Pvt Ltd provides consumers with a complete and actionable picture of the India Bottled Water Market, including market size, share, trends, and growth estimates from 2024 to 2030. It provides a complete overview of important locations and countries by Product Type, Packaging Type and Distribution Channel. Clients receive comprehensive market dynamics, business tool analysis (PORTER and PESTLE), a Technology roadmap, and regulatory updates. The study also includes country-specific projections, competitive benchmarking, Company profiles, and M&A activity, all of which aid in strategic planning, market entry analysis, and competitor positioning.

India Bottled Water Market Dynamic’s

In 2024, the India bottled water market was majorly influenced by factors like increasing health awareness, higher disposable incomes, and worsening quality of municipal water in big cities. More than 35% of the Indian population was without access to safe drinking water, hence the demand for packaged water was rise steeply. The urban middle class was expanding and the on-the-go beverage consumption was growing at a rate of 20% year on year, thus the modern retail and travel channels were facilitating the sales further. Apart from that, the fast development of the tourism sector in the country, with over 230 million domestic trips annually, was creating a huge demand for institutional and hospitality sectors for both premium and convenient bottled water formats in India Bottled Water Market.

India Bottled Water Market showed a strong growth trend in 2024, however, it was still struggling with a few limitations. The high cost of the packaging, in particular, for PET bottles and the premium segments, was a major factor that restricts the affordability of the product in the rural and semi-urban areas. The pollution caused by plastic waste was becoming a major concern with more than 3 million tonnes of PET waste being produced annually, thus, the region was facing more and more regulation from government authorities. The existence of many small and unorganized local players in the India Bottled Water Market which was also highly fragmented makes it difficult to consolidate the brand and maintain the quality standard. In addition, the ever-changing costs of water sourcing and operations combined with the seasonal demand for the product put pressure on the supply chain, which leads to lower profits and limited possibilities for large-scale development in some areas.

In 2024, India's bottled water market holds the potential for substantial growth through premiumization, eco-friendly packaging, and the penetration of tier-II/III cities. The increasing demand for functional and mineral-enriched water was a great way for brands to stand out, as flavored and vitamin-fortified variants were witnessing double-digit growth in the urban retail channels. Aluminium cans and biodegradable PET bottles investments are, therefore, the main reasons behind the eco-friendly consumer adoption. Besides that, the growing modern trade, e-commerce, and institutional partnerships like hospitality, railways, and airlines were facilitating the distribution at a large scale. Alongside these, innovative marketing and brand collaborations were also gaining momentum, thus, opening up strong routes for revenue and market share growth for India Bottled Water Market.

India Bottled Water Market Segment Analysis

India Bottled Water Market is segmented into Product Type, Packaging Type and Distribution Channel.

By Product Type,

Based on Product Type, The India Bottled Water Market is segmented into Flavoured Water, Purified Water, Mineral Water and Sparkling Water. In 2024, the Purified Water segment accounted for share (45.5. %) of the India Bottled Water Market. This dominance was driven its prevalence was the general desire of consumers to have safe, cheap, and easily accessible drinking water, which was particularly true for urban and semi-urban areas where the municipal supply is not reliable. Purified water provides a stable quality of goods at a lesser cost than mineral or flavored products, thus it has become the first choice for home consumption, institutional demand, and convenience-store retail channels.

By Packaging Type,

Based on Packaging Type, India Bottled Water Market is segmented into PET (Polyethylene Terephthalate) Bottles, Water Cans and Others. In 2024, PET (Polyethylene Terephthalate) Bottles was dominated the India Bottled Water Market, accounting for 75.7% of the overall Market. This Dominance attributed by their low price, simple and easy-to-handle design, and availability almost everywhere i.e. modern retail, traditional outlets, and institutional channels. PET bottles also make a very convenient choice for on-the-go consumption and therefore they were the most highly preferred ones by urban consumers, travelers, and the hospitality sector.

India Bottled Water Market Region Analysis

India Bottled Water Market exhibited strong regional variation in 2024.  The North India Bottled Water Market was dominated market in 2024 accounted for 35.5 % market shares. The North and the West of India were the front-runners; these two regions alone were responsible for almost 60% of the total consumption. This was the effect of high urbanization, industrial hubs and large-scale institutional demand which includes railways and hospitality. Southern India was growing very fast since of the rising number of urban middle-class families and the expanding modern retail networks. However, the Eastern part of India was showing a slow but steady increase of bottled water consumption, mostly in metro and tier-II cities. Premium and functional water packages were, to a large extent, metro cluster residents' choice, while the mass-market purified water was mainly consumed in semi-urban and rural areas, which at the same time points out the market's diverse regional consumption patterns in India Bottled Water Industry.

India Bottled Water Market Competitive Analysis

Bisleri International Pvt. Ltd. leads the India Bottled Water Market, mainly owing to strong brand recall, nationwide distribution, and a diverse range of products from PET bottles, cans, and premium variants. Parle Agro (Bailley) gained a good chunk of the regional market through a low-price strategy and a global retail network, whereas Tata Consumer Products (Himalayan) concentrates on the premium segment of mineral water for health-conscious urban consumers. IRCTC (Rail Neer) was at the forefront of institutional segments and Kinley and Aquafina capitalize on being global brands in metro centers. The likes of Manikchand, Narang Group, Aditya Agro, Responsible Whatr, Oxineer, Dharibal, McDowell’s, and Ayur are some of the players who have managed to retain a regional or niche presence in the market that is competitive and diversified at the same time in India Bottled Water Market.

India Bottled Water Market Scope:

India Bottled Water Market Key Players –

• Bisleri International Pvt. Ltd.

• Parle Agro

• Tata Consumer Products 

• IRCTC

• United Breweries

• Manikchand Group

• Narang Group 

• Aditya Agro

• Responsible Whatr

• Oxineer

• Dharibal Group

• McDowell’s

• Ayur

• Kinley

• Aquafina

Frequently Ask Questions –

1)    Who are the major Key players of India Bottled Water Market?

Ans - The Major Key players of India Bottled Water Market are Bisleri International Pvt. Ltd., Parle Agro, Tata Consumer Products, IRCTC and United Breweries.

2)     Which Region accounted highest share of the India Bottled Water Market in 2024?

Ans – North India region accounted highest share of the India Bottled Water Market.

3)     What was the market size of India Bottled Water Market in 2024?

Ans - In 2024, market size of the India Bottled Water Market was USD 4.55 Million.

4)     Which Segment is expected to lead the market during forecast period?

Ans – Product Type Segment is the top segment hold the largest share in India Bottled Water Market.

5)     What will be the market size of India Bottled Water Market in 2030?

Ans - The market size of India Bottled Water Market in 2030 will be USD 9.73.