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Hair Color Market

Hair Color Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, Form, Category, Distribution Channel and End Users: Global Opportunity and Industry Forecast (2024-2030)

Report ID:

1032

Industry:

FMCG

Published on:

Aug 2025

Hair Color Market Overview

The global Hair Color Market was valued at USD 4.35 billion in 2024. The market is expected to grow at a CAGR of 6.54% during the forecast period and is expected to reach nearly USD 8.21 billion by 2030. The market for hair colour is expected to grow significantly, as evidenced by important turning points and customer preferences. Over 1.5 billion pieces of hair colour products were sold worldwide last year alone, demonstrating the steadfast demand from consumers. With China's market forecast to grow as a result of its 1.4 billion inhabitants and India's market set to achieve a valuation of $2 billion in the years to come, the Asia-Pacific region emerges as a powerhouse. At-home hair colouring is still on the rise, with 100 million customers choosing do-it-yourself options supported by urbane product formulas. With an estimated 200 million environmentally concerned consumers globally, natural and organic hair colour products have become more popular. With more than 500,000 salons worldwide providing specialized treatments, professional salons estimate that hair colouring is still one of the top three services. 20 million consumers have been engaged by technological advancements such as virtual try-on apps, which have improved the shopping experience. There are 3.9 billion males worldwide, thus the men's hair colour market has potential.

Hair Color Market

Hair Color Market Dynamics 

The global population is undergoing demographic changes, including an increase in the old population.  People typically seek solutions to greying hair as they age, resulting in an important market for hair colour products.  According to a World Health Organization (WHO), the global population aged 60 and up is expected to more than double by 2050, reaching nearly 2.1 billion.  This demographic trend has a direct impact on the market for hair colour products, as older people frequently utilize these treatments for cosmetic purposes.  Hair colour makers have introduced unique products geared at elderly clients in response to increasing demand from an aging population.  These compositions usually include aspects such as improved grey hair coverage, anti-aging properties, and conditioning benefits to satisfy the specific needs of aging hair.

Procuring hair colour ingredients and chemicals has created a host of issues for producers. Coal tar-based hair dye, for example, is strictly prohibited in the European Union due to fears that coal tar may cause cancer.  In North America, coal tar-based hair colour can be sold as long as the product bears a warning label noting that it includes coal tar. This would enable the product to be sold in North America.  Due to the aforementioned issues, manufacturers are required to use different ingredients based on regional restrictions, impeding market growth.

In June 2025, President Trump issued an executive order that increased tariffs on imported products to 30%. This tariff adjustment directly affects producers who rely on foreign-sourced products, like braiding hair, wigs, and hair care products from other nations. Small American brands such as Royal Creations, Brittany Deen & Co. beauty salon, and Tame Hair Studio, which import hair care products from China, Vietnam, and Cambodia, have warned that while immediate price increases were avoided by absorbing costs, long-term policy implementation may force consumer retail pricing to rise or cause a shift to domestic sourcing channels.

Hair Color Market Segment Analysis

The Hair Color Market is segmented into By Type, By Form, By Category, By Category and By End Users.

By Type

Based on Type, The Market is segmented into Permanent Hair Color, Demi-Permanent Hair Color, Semi-Permanent Hair Color, Temporary Hair Color and Root-Touch-Up. In 2024, permanent hair colour represented for 71.77% of the total hair colour market revenue. The increased customer preference for permanent hair colour is a major contributor to its dominant position in the market. This trend is inspired by the growing availability of natural-looking colours and formulas that provide long-term results. Permanent hair colour is widely believed to provide a more authentic and polished appearance than semi-permanent or temporary alternatives, making it the preferred option for consumers looking for continuous coverage, particularly for grey hair.

Hair Color Market

Based on Category

Based on Category the Market is segmented into Conventional, Natural and Organic. Natural hair colour accounted for more than 3/5th of total hair colour demand in 2024. This is owing to the fact that high-income individuals prefer high-quality natural hair colour. These groups are continuously on the lookout for labels that employ natural materials to generate hair colour.  In addition, the majority of these consumers are nervous about any negative consequences that chemical colours may have on their hair. As a result, the use of chemical hair colour is declining as people become more aware of the dangers of using such treatments.

Based On End Users

Based on End Users the market is segmented into Men and Women. In 2024, the hair colour industry has seen an intriguing trend: women are not only the primary consumers, but also the trendsetters who drive product innovation and marketing techniques. Women dominate the $20 billion globally hair colour business, accounting for more than $13.79 billion in sales. The average woman changes her hair colour three times every year, with a growing number choosing vibrant, unconventional colours such as electric blue and neon pink. This trend toward more daring selections highlights how women are adopting hair colour as a source of self-expression and rebellion against traditional beauty standards.

Hair Color Market Region Analysis

As of 2024, Asia Pacific accounted for nearly 35% of the global hair colour market, making it the largest area globally. A number of important variables contribute to this supremacy. The rapid growth of the economy in China, India, Japan, and South Korea has resulted in rising disposable incomes and a burgeoning middle class, with increased spending on personal grooming and beauty items. Hair colouring has grown in popularity, thanks to the impact of K-beauty and J-beauty trends, as well as the rise of social media and influencer culture—particularly among younger consumers looking for fashionable and personalized appearances. In addition, there is a significant regional demand for natural, herbal, and ammonia-free hair colour products, which is consistent with cultural customs and raises awareness of product safety.

Hair Color Market Competitive Analysis

The hair colour industry is always developing and updating. To remain competitive in the market, firms continually adopt new initiatives. Market players are expanding their spending in social media marketing in order to raise market awareness about hair colour. In addition, major players such as Coty Inc., L'Oréal S.A., Estée Lauder Companies Inc., Revlon, Inc., Avon Products Inc., Unilever PLC, Combe Inc., and others are targeting new regions and demographics to increase their consumer base and expand their number of offerings, either by entering the new market on their own or by collaborating with local companies around the globe.

L'Oréal dominates the globe's hair colour industry thanks to its extensive line of new products, high brand recognition, and strategic global presence. Established over a century ago, L'Oréal has constantly invested in research and development, allowing it to produce cutting-edge hair colouring solutions that fulfil a wide range of consumer needs. Key market goods include the L'Oréal Paris Excellence Crème, which is recognized for its long-lasting colour and grey coverage, as well as the L'Oréal Professionnel Majirel range, which salon professionals like for its rich, fade-resistant colours

Hair Color Market

Key Players –

  • Coty Inc.

  • L'Oréal S.A.

  • Estée Lauder Companies Inc.

  • Revlon, Inc.

  • Avon Products Inc.

  • Unilever PLC

  • Shiseido Company, Limited

  • Godrej

  • Procter & Gamble

  • Combe Inc.

  • Henkel AG & Co. KGaA

  • Kao Corp

  • Hoyu Co., Ltd.

  • Cadiveu

  • Others

Frequently Ask Questions – 

  1. Who are the major key players in the Hair Color Market?

Ans - Some key players operating in the hair color market include Coty Inc.; L'Oréal S.A.; Estée Lauder Companies Inc.; Revlon, Inc.; Avon Products Inc

  1.  Which region accounted for the highest market share in 2024?

Ans – Asia Pacific accounted for the highest share of 35% in 2024.

  1. How much is the Hair Color Market worth?

Ans – The market was valued at USD 4.35 billion in 2024

  1. Which segment is expected to lead the Hair Color Market during the forecast period?

Ans - The Women’s segment is expected to lead the Hair Color Market

  1. What is the expected growth rate for the hair color market through 2030?

Ans – The Growth Rate of the Hair color Market during the forecast period is 6.54%.

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