Fish Sauce Market
Fish Sauce Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, Composition, Distribution Channel, and End Users: Global Opportunity and Industry Forecast (2024-2030)
Report ID:
1033
Industry:
FMCG
Published on:
Aug 2025
Fish Sauce Market Overview
The global Fish Sauce Market was valued at USD 18.91 billion in 2024. The market is expected to grow at a CAGR of 5.3% during the forecast period and is expected to reach nearly USD 25.78 billion by 2030. The Fish Sauce Market growth, driven by the increasing demand for traditional sauces in global cuisines. The year 2024 saw a blow of consumer choice on the side of the natural and minimally processed flavourings, especially in Southeast Asian countries. The main contributors were Thailand and Vietnam, which are the countries using fish sauce in the household meals. The increase in usage in the hotel and tourism sector also significantly driven the demand. Despite the fact that the average local consumption remained low, the hospitality and catering services in Sri Lanka alone accounted for more than 60% of fish sauce consumption, which is indicative of the strong B2B growth. The implementation of moderate processing technologies made access to production methods at low costs.
Fish sauce production was mainly based on small pelagic fish, fermented with salt for 6-18 months. In 2024, Over 28% of the fish used in traditional condiments are underutilized marine species showed innovative use of bycatch. The Fish Sauce Market was also able to export to the U.S. and Europe, where it became very popular primarily as a result of the increase in interest in Thai and Vietnamese cuisine. In 2024, Thailand had a huge fish sauce export of more than 28,000 tons, which reflected its potential in the global market. The transition to organic, artisanal, and regional-only sauces was the driving force behind the demand for high-quality products, which in turn led to the development of rural microenterprises.
Fish Sauce Market Dynamic’s
As consumers looked for natural umami Flavors, fish sauce became popular in households and also in restaurants. Almost 90% of the families in Thailand and Vietnam used fish sauce in their daily cooking, which was a sign of their cultural reliance. Moreover, in Sri Lanka, more awareness was created among the inland fishing communities where more than 70% of the small-scale fisheries were found living in the nutrient-rich reservoirs suitable for raw material sourcing. As well as being added to health-promoting taste, fish sauce was low in carbohydrates, which was less than 0.5%, and high-quality amino acids that were added to it.
The Fish Sauce Market faced numerous challenges, including poor processing hygiene, inconsistent quality, and a lack of standardization in labelling, which led to limited growth in some countries. In Sri Lanka, more than 60% of smallholder fishermen sold fish without value addition, and hence, fish waste occurred. Some urban consumers were also discouraged by the smell of the traditional fish sauce. Still, the premium niche markets like the ones selling filtered, aged, and low-sodium variants saw the opportunities come up. In Southeast Asia, modern branding techniques helped retailers improve sales. Additionally, awareness creation among consumers, low-tech automation, and shelf-stable packaging can be identified as effective mechanisms for product development.
In the last few years, the Fish Sauce Market has witnessed multiple product innovations and collaborations. Thailand manufacturers introduced craft types aged for 12-24 months, with protein levels of 20%. Exporters put their focus on the Western markets by introducing sustainably packaged, gluten-free fish sauce to international brands. In Sri Lanka, the institutions were able to model production units that used inland freshwater fish. In 2024, fish sauces containing 28% protein were promoted for school meals and food nutrition campaigns.
Fish Sauce Market Segment Analysis
The Fish Sauce Market is segmented into Product Type, Composition, Distribution Channel and End Users.
By Product Type
Based on the Product Type, the market is categorized into Traditional Fish Sauce and Industrial Fish Sauce. In 2024, the traditional fish sauce segment dominated the Fish Sauce Market, accounting for 68.5% of the total market share. The market was driven by this segment and embraced by the consumers who wanted the real products with the homemade taste, naturally fermented, and no preservatives added. Traditional fish sauce was the main choice among housewives and was also favoured at high-end restaurants. The segment particularly profited from the trend of consumers wanting food without artificial substances. Manufacturers from countries like Vietnam and Thailand have constantly had a tradition of using traditional fermentation techniques, which helped them to express their culture very nicely. In addition to its high protein content, the traditional fish sauce segment maintains its market leadership driven by its rich and robust flavor profile.
By Distribution Channel
Based on the Distribution channel, the market is categorized into Offline and Online. In 2024, the offline segment dominated the Fish Sauce Market, accounting for 75.4% of the total market share. The segment was primarily led by consumers in major Asian markets, who preferred to shop for fish sauce at local grocery stores, supermarkets, and wet markets. High brand visibility, instant product availability, and cultural traditions of buying netted offline channels to the Fish Sauce Market. Traditional retailers, especially in Vietnam and Thailand, where the household use of fish sauce was high, proved to be a reliable source.
Fish Sauce Market Region Analysis
In 2024, the Southeast Asia region dominated the Fish Sauce Market with a share of 75.2% of the global market. Thailand, Vietnam, and the Philippines are the top countries for the consumption and production of fish sauces. Fish sauce is an ingredient that is used in almost 95% of traditional Thai food. The vast coastline of Vietnam made it easy to get raw materials, while the traditional fermentation method of the country was the highest standard for quality. The rise of Western markets' interest in Thai food was what facilitated the growth of exports. The reliance within the culture of fish sauce, the invention of products in the domestic market, and state aid for small and medium enterprises helped the Southeast Asia market become the best in fish sauces.
Fish Sauce Market Competitive Analysis
Some key players dominated the Fish Sauce Market in 2024, including Masan Consumer Corporation, Thai Fish Sauce Factory Co. Ltd., and Viet Phu Foods (Red Boat). Among them, Masan Consumer Corporation led with its popular brands Nam Ngư and Chinsu, which held strong consumer loyalty in Vietnam. The company benefited from wide retail penetration and consistent product quality, making it a trusted choice in both urban and rural markets. Its strategic focus on branding and traditional taste preferences helped reinforce its dominance. Other producers, such as Thai Fish Sauce Factory and Viet Phu Foods, gained global reach through export channels. In the Fish Sauce Market, brand reputation, local relevance, and product authenticity remained key factors driving competitive advantage across major regions.
Fish Sauce Market Key Players –
Thai Fish Sauce Factory Co., Ltd.
Viet Phu Foods (Red Boat)
Thai Union Group PCL
Pichai Fish Sauce Co., Ltd.
Rayong Fish Sauce Industry Co., Ltd.
Sozyex Thanh Hung Co., Ltd.
Teo Tak Seng Fish Sauce Factory
Halcyon Proteins Pty Ltd
Megachef Co., Ltd.
Blue Elephant International Co., Ltd.
Rungroj Fish Sauce Co., Ltd.
Haitai Sauce Co., Ltd.
Phu Quoc Fish Sauce Association
Frequently Ask Questions –
Who are the major key players of Fish Sauce Market?
Ans - Major players include Masan Consumer Corporation, Thai Fish Sauce Factory Co. Ltd., Viet Phu Foods (Red Boat), Tang Sang Hah Co. Ltd., and Teo Tak Seng Fish Sauce Factory. These companies lead through strong brands, traditional production methods, and wide distribution.
Which region accounted for the highest market share in 2024 for Fish Sauce Market?
Ans - Southeast Asia led the market in 2024 with 75.2% share, driven by high consumption in Thailand, Vietnam, and the Philippines.
What was the Fish Sauce Market Szie in 2024?
Ans – The Fish Sauce Market was valued at USD 18.91 billion in 2024.
Which segment is expected to lead the Fish Sauce Market during the forecast period?
Ans - The Traditional Fish Sauce segment is expected to lead the market during the forecast period, driven by rising demand for natural, preservative-free, and authentic products.
What is the growth rate of the Fish Sauce Market?
Ans- The growth rate of the Fish Sauce Market is 5.3%.