top of page
Report.png
Electronic Shelf Label Market

Electronic Shelf Label Market Size, Share, Competitive Landscape and Trend Analysis Report by Component, Display Size, Product Type, Technology and Store Type: Global Opportunity and Industry Forecast (2025-2030)

Report ID:

1026

Industry:

Electronics

Published on:

July 2025

Electronic Shelf Label Market Overview:

Electronic shelf labels (ESLs) are digital display systems used in retail circumstances to replace traditional paper price tags on store shelves. These smart labels offer real-time information about product prices, promotions, and other features. The Electronic Shelf Label (ESL) market is gaining traction, owing to the fast digitisation of retail environments and growing demand for real-time pricing and inventory management. Retailers in the supermarket, electronics, fashion, and pharmacy industries are implementing ESL systems to streamline operations, decrease price errors, and boost consumer interaction. From a commercial standpoint, ESL adoption saves up to 70% on labour expenses associated with manual price tagging and allows for 30-50% faster price update cycles across outlets. 

Retail chains are also experiencing a 2-5% improvement in sales conversions as a result of improved price accuracy and dynamic promotions enabled by ESLs. Furthermore, investments are emerging in IoT-enabled ESL systems that use NFC, Bluetooth, and e-paper technology and interface with POS, ERP, and inventory systems. Asia-Pacific and Europe are in the forefront of adoption, while North America is catching up with large-scale rollouts by big retailers. Strategic alliances between ESL providers and retail technology companies are growing, indicating a highly competitive and innovation-driven sector.

Electronic Shelf Label Market

Electronic Shelf Label Market Dynamics:

Retail automation refers to a set of automated procedures for managing many parts of the retail industry, such as product management, staff management, inventory management, and shop audits. Retailers received major benefits from the sector's technological automation revolution. Also, electronic shelf labels are being used by all retail outlets, including supermarkets, hypermarkets, speciality stores and non-food companies. Additionally, deploying this system in a retail location provides a dynamic pricing solution, reducing labour input by removing manual activities.

Automation has a high return on investment, but it takes a long time to show a profit. As a result, merchants with limited migration budgets are taking longer to implement full automation solutions, which is expected to hinder industry growth. Unorganised industries may find the cost of implementing electronic shelf labelling (ESL) equipment excessive. Retail store growth demands the installation of more shelves, and the retailer must assign one ESL tag to each shelf. As a result, the cost of installing each smart shelf increases. Also new automation technologies increase technological complexity, requiring high-risk deployment, considerable investments, transformation projects, and extended payback times, all of which are expected to limit the ESL market's growth rate.

In April 2023, Walmart claimed that 65% of its stores would be fully automated by the end of 2026. In May 2023, Walmart announced plans to use ESLs in its 500 locations over the next 18 months, which could help the market flourish. According to a research paper published by the United States Postal Service Office of Inspector General in April 2023, the availability of paper products has fluctuated significantly. According to data from the Pulp and Paper Products Council (PPPC), North American printing and writing mills operated at 77% capacity in August 2023, compared to the same period in 2022.

Electronic Shelf Label Market Segment Analysis:

The Electronic Shelf Label Market Segmented into by Component, Display Size, Product Type, Technology and Store Type

By Product Type

Based on Product Type, the Electronic Shelf Label market is segmented into LCDs, E-paper Displays and Full Graphic E-paper Displays. Full-graphic e-Paper units, which benefit from high contrast readability under varying lighting conditions and colour graphics that complement brand imagery, scored the quickest 20.5% CAGR forecasts. Due to scale economics and respectable performance for price-led formats, LCD maintained a 52% market share in 2024. With the aid of declining pigment costs and improved consumer engagement metrics, the full-graphic e-Paper electronic shelf label market is anticipated to grow to over half of the segment's revenue by 2030. 

While discount banners continue to favour LCD because upfront costs are still 15–20% lower, retailers with premium assortments value the option to combine promotional artwork with dynamic pricing. By providing black-white-red palettes that enhance call-out visibility without incurring the full cost of multi-color matrices, Segmented e-Paper fills this gap. Advancements in technology, like the 75-inch Spectra 6 panel, demonstrate how digital signage and shelf labels are merging into a single set of in-store media assets. [1]E Ink Holdings, "Announcement for Spectra 6 Large Colour ePaper," eink.com Even if unit prices stay higher than legacy LCD, the dual themes of energy saving and experiential marketing will influence many merchants to choose richer display types over the course of the forecast period.

Electronic Shelf Label Market

By Component Type

Based on Component Type, The Electronic Shelf Label market is segmented into Displays, Batteries, Transceivers, Microprocessors and Others.  In 2024, displays led the global market, accounting for more than 31.23%. Display components in ESLs are the major mechanism by which customers receive product information, prices, and promotions. The quality and clarity of displays have a direct impact on ESLs' ability to provide real-time and accurate information, which contributes to their significant market dominance. The display component in ESL provides versatility in terms of customisation, contributing to its expected growth rate of 16.0% throughout the forecast period.

By Technology

Based on Technology, The Electronic Shelf Label market is segmented into Radio Frequency, Infrared, Near Field Communication and Others. In terms of revenue, the RF segment dominated the market, accounting for more than 46.20% of the total in 2023. The RF communication technology allows for wireless connectivity between ESLs and central management systems. It allows real-time data updates, allowing merchants to respond swiftly to changing market situations, implement dynamic pricing strategies, and deliver correct product information to customers. The infrared subsegment is predicted to grow at a CAGR of 15.7% throughout the forecast period. Infrared communication can provide fast data transfer speeds. Infrared communication can be secure, especially when a clear line of sight is necessary for transmission. This attribute may make it appropriate for secure data transport in ESL systems.

Electronic Shelf Label Market Regional analysis 

The Asia Pacific market for electronic shelf labels had a substantial revenue share in 2023 as of the strong demand from the retail electronics industry. The region's retail industry operators are adopting Industry 4.0, which integrates cultured digital technologies into manufacturing and industrial processes, as a result of the changing demands of their customers. It includes Big Data, IoT networks, automation, and robotics. Positive growth prospects for the ESLs market are presented by retail businesses' use of Industry 4.0 technology. It may be appropriate for safe data transmission in ESL systems. China's electronic shelf label market will account for more than 30.67% of the total in 2023. In addition, China's retail sector has grown significantly, with the growth of modern retail formats such as supermarkets, hypermarkets, and convenience stores. 

Electronic Shelf Label Market Competitive analysis 

This market exhibits both consolidation and fragmentation features, with major companies having a strong global presence. There are also regional players who target specific countries or regions. These businesses frequently have a diverse range of products, large customer bases, and a sizable market share. Market participants' primary objectives include new product launches and collaborations with end users. Minew's STag58P, an electronic shelf label for medical, warehouse, smart office, and retail applications, was launched in September 2023 through a strategic relationship with Nordic Design Partner. This new device employs Bluetooth 5.4 and the nRF52833 SoC, which allows the pricing of thousands of products to be changed simultaneously

Electronic Shelf Label Market

Key Players –

  • Vusion Group

  • Zkong Networks

  • SOLUM

  • Pricer AB

  • Teraoka (Pty) Ltd.

  • Display data Ltd.

  • M2COMM

  • Opticon

  • RAINUS

  • SUNMI Technology Co., Ltd.

  • ComQi

  • Hanshow Technology

  • SUNLUX IOT TECHNOLOGY(GUANGDONG) INC

  • Minewtag

  • MINEW

Frequently Ask Questions – 

1) What is driving the demand for Electronic Shelf Labels (ESLs)?

Ans - Real-time price updates, labor cost savings, and pricing accuracy are key growth drivers. Retailers are shifting to automation for better efficiency and customer engagement.

2) Which industries, besides retail, are adopting ESLs?

Ans - Healthcare, logistics, and electronics sectors are using ESLs for inventory and tracking. They help improve operational control and reduce manual errors.

3) What are the major challenges in ESL adoption?

Ans - High setup costs and integration with existing systems are key hurdles. Battery maintenance and cybersecurity are also growing concerns.

4) What benefits do ESLs offer to businesses?

Ans - They enable faster pricing, reduce manual work, and support sustainability goals. Businesses gain better inventory visibility and improved profit margins.

5) Which regions are seeing rapid ESL market growth?

Ans - Asia-Pacific and Europe lead due to smart retail adoption and labor cost concerns. North America is catching up with tech-driven retail transformation.

Report Payment

Single User:
$4199
Spreadsheet:
$2900
Corporate User:
$5500
bottom of page